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Rare Beauty and BÉIS debut travel-inspired “Beauty On-the-Go” capsule

Published
November 3, 2025

Rare Beauty and BÉIS have joined forces to release a limited-edition “Beauty On-the-Go” collection, announced across their verified Instagram and TikTok pages. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed their excitement online, emphasizing their shared passion for beauty and travel.

Selena Gomez and Shay Mitchell introduce the “Beauty On-the-Go” collection.
Selena Gomez and Shay Mitchell introduce the “Beauty On-the-Go” collection. – Courtesy of @rarebeauty via Instagram

The collection includes three essentials — the Blush Case (US$28), the Makeup Brush Pouch (US$24), and the Large Cosmetic Pouch (US$74). Each item blends BÉIS’s functional travel design with Rare Beauty’s minimalist aesthetic.

The Blush Case features a built-in mirror and key clip, while the Makeup Brush Pouch includes elastic loops and a wipe-clean lining. The Large Cosmetic Pouch features brush holders, adjustable dividers, and an insulated pocket — a detail showcased in Rare Beauty’s official TikTok video.

The Rare Beauty × BÉIS “Beauty On-the-Go” collection.
The Rare Beauty × BÉIS “Beauty On-the-Go” collection. – Courtesy of @rarebeauty and @beis via Instagram

Inspired by Rare Beauty’s best-selling Soft Pinch Liquid Blush shade Worth, the collection is described on the brands’ social media as “designed for early drives, unexpected detours, jet lag, wrong turns, and every mile in between.”

The BÉIS × Rare Beauty collaboration launches November 3 exclusively online at rarebeauty.com and beistravel.com.

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