Max Mara takes its next resort collection to Shanghai

Max Mara will stage its 2027 resort show in Shanghai in June next year, the house has revealed.
 

“The Max Mara Resort 2027 show will take place in Shanghai, China on Tuesday 16th June 2026,” the Italian luxury fashion house confirmed in a statement.
 
The decision marks the latest exotic destination for the house, which last year held its resort show in Royal Palace of Caserta, the Versailles of Italy, located near Naples.

Pre-show, the 300 guests sipped prosecco, as stars like Sharon Stone, Gwyneth Paltrow, Joey King and Alexa Chung admired the truly magnificent one kilometer-long series of cascades, interspersed with five monumental fountains, designed by architect, Luigi Vanvitelli.
 
Max Mara’s UK-born designer Ian Griffiths creating a beautiful collection he termed “pragmatic feminism,” that riffed on Italia cinema icons like Sophia Loren and Silvana Mangano. 
 
That event followed Max Mara’s resort 2025 show at the Palazzo Ducale in Venice, another Italian masterpiece rich in history. No word yet on the exact location of the upcoming Shanghai show.
 
Previous Max Mara resort collections have also been unveiled in Stockholm, Berlin and Lisbon.
 
Max Mara resort shows traditionally climax a series of major collections by important European brands each spring. Next year, Louis Vuitton and Dior will both stage their cruise shows in America, in New York and Los Angeles respectively.