Khloé Kardashian unveils her second fragrance Almost Always

Khloé Kardashian is continuing to grow her fragrance portfolio in partnership with Luxe Brands, unveiling her second signature scent, Almost Always. 

The new fragrance debuts on the Ulta Beauty app on Monday followed by its official online launch November 5 and in-store release November 9, available exclusively at Ulta Beauty in the U.S. A European rollout with retail partner Douglas will follow later in the month.

Crafted by master perfumer Alberto Morillas and senior perfumer Frank Voelkl of DSM-Firmenich, Almost Always blends notes of star jasmine, orange blossom, and lavender, wrapped in sensual woods and solar musks. The result is a scent described as luminous, feminine, and deeply addictive. 

“I was so inspired to create a brand that captured the essence of acceptance,” Kardashian explained. “Almost Always embraces that perfection isn’t the goal—your presence is. Almost Always means you care. It means you’re trying. It means you’re human. You don’t have to get it right every time. You are not defined by the one time you couldn’t, you are shaped by the many times you did. Almost Always is enough. And so are you.”

The latest fragrance follows the launch of her debut fragrance XO Khloé in 2024. The new release equally coincides with the debut of the XO Khloé Hair Mist, launching November 2 online at Ulta and in Ulta Beauty stores November 30.

“The results of the XO Khloé have far exceeded our expectations, and we’re thrilled to continue expanding the franchise with her incredible vision leading the way,” said Tony Bajaj, CEO of Luxe Brands.

“The success has given us the confidence to roll out multiple new products, ensuring this isn’t just a one-time success but a lasting fragrance empire built for years to come. We believe that fragrance lovers around the globe will love her newest fragrance, Almost Always, just as much – if not more!”