Intel experience store pops up in NYC with Monse runway show

Intel and luxury fashion label Monse have teamed up to unveil the Intel Experience Store pop-up in New York City, merging artificial intelligence, design innovation, and fashion retail.

Open through November 30 at 1251 Sixth Avenue, the Intel Experience Store offers visitors a chance to explore how Intel’s AI PCs can enhance creativity, work, and entertainment.

The pop-up made its debut with a Monse fashion show featuring ready-to-buy looks. As models walked the runway, a synchronized AI-generated video experience played in real time, created on AI PCs powered by Intel. The immersive display illustrated how AI can serve as a creative partner that enhances human imagination rather than replaces it.

“Monse was built on the foundation of craftsmanship, artistry, and community. Our collaboration with Intel reflects our ongoing curiosity to explore new ideas and creative expressions. Through this partnership, we are able to further transport our community into the world of Monse, and facilitate the dialogue between creativity, culture, and innovation,” said Laura Kim and Fernando Garcia, co-creative directors of Monse. 

The initiative also unveiled Monse’s runway collection through a see-now-buy-now model, giving consumers immediate access to pieces as they are showcased.

“Intel’s goal is to make AI accessible and meaningful in everyday life. Through our partnership with Monse, we’re showing firsthand how AI technology has the potential to enable better everyday experiences for all of us,” added Brett Hannath, chief marketing officer of Intel.