Formula 1 driver Charles Leclerc launches his brand, CL16

Monegasque Formula 1 driver Charles Leclerc launches his own brand, CL16, with a limited-edition collection of twelve pieces directly inspired by the 1990s.

Charles Leclerc has been a Scuderia Ferrari driver since 2019 and was propelled into the spotlight by the Netflix series ‘Drive to Survive.’ Now, he presents a collection on his eponymous website, described as combining ‘refined European sensibility’ with ‘casual elegance.’

Expect to pay €70 for a black or white short-sleeved T-shirt embroidered with the ‘Leclerc’ signature, €85 for a long-sleeved T-shirt, and €133 for a cotton hoodie with a red gradient. Also available is the ‘Signature’ hoodie, crafted from a blend of wool, alpaca, and synthetic fibres, priced at €182.

“I wanted to create something with a personal touch, for the people who have supported me from the start,” says Charles Leclerc. “CL16 offers pieces that reflect my own sense of style: timeless, understated, and made to last. It’s about creating something authentic, carefully crafted and meant to be lived in.”

For this first CL16 collection, Charles Leclerc fronts the campaign alongside his partner, Italian influencer Alexandra Saint Mleux, and even their dog, Léo. This launch follows the debut in May of the ‘Leclerc x Ferrari’ capsule, co-created with Ferrari’s artistic director, Rocco Iannone.