Chanel to stage next cruise show in Biarritz on April 28

Chanel will stage its next cruise show in Biarritz on April 28, 2026, the Paris based fashion house revealed on Wednesday.
 

The brand will present what will be its Cruise 2026/27 collection with a runway show in Biarritz, an historic seaside resort on France’s Atlantic coast. 
 
“Biarritz plays a fundamental role in the history of Chanel,” commented Bruno Pavlovsky, President of Chanel Fashion, in a release.

“We are delighted that Matthieu Blazy has chosen this destination, so dear to the house, to present his first vision of the Cruise collection”, added.
 
The news comes just one week after Chanel’s creative director Blazy staged a highly acclaimed Métiers d’Art show in a disused New York subway station in lower Manhattan.
 
In 1915, buoyed by the success of her boutique in Deauville, Gabrielle Chanel set up her first couture house in the Villa de Larralde, an elegant neo feudal mansion in Biarritz. It comprised a boutique and an atelier of some 60 petites mains, or skilled artisans, where she presented her collections. 
 
The free-spirited and sporty atmosphere of this iconic seaside resort in south-western France helped forge her vision of fashion and design, making Biarritz an essential chapter in the construction of her style, the house noted.