Canada Goose and Shai Gilgeous-Alexander debut first shoppable collaboration

Canada Goose has unveiled its latest collaboration with NBA Champion Shai Gilgeous-Alexander, marking the third partnership between the Canadian outerwear brand and its global brand ambassador and the first to be made available for purchase.

Dropping on October 7, the limited-edition Fall/Winter 2025 “Shai Gilgeous-Alexander” collection reinterprets three utilitarian silhouettes from the Canada Goose archive through the Oklahoma City Thunder guard’s distinct perspective. 

The lineup includes one vest in two colorways, one parka and one pant. Pieces from the collection are infused with exclusivity and functionality. 

Notably, the Isolation Tactical Vest, constructed in Recycled Organic Arctic Tech, is limited to 100 numbered units. The Fade Tactical Parka offers enhanced storage with six exterior pockets and a cinchable hem, while the Stock Tactical Pant includes a below-the-knee zip for customizable styling and movement.

“Style isn’t just what you wear — it’s how you carry your story,” said Shai. “This collection is about presence, pride, and staying true to my roots.” 

The collection launches with a raw and intimate docu-style campaign filmed against the Toronto skyline and Lake Ontario shoreline, featuring Shai alongside his brother Thomasi and rapper Lil Yachty.

The limited-edition collaboration will be available in select Canada Goose stores in Yorkdale, Toronto, and Soho, New York as well as online at canadagoose.com.