Ba&sh extends wellness range, plans new international retreats

French womenswear label Ba&sh launched its wellness range in 2015, and this year it is keen to extend its offering. Ba&sh is doing so by boosting the athleisure assortment, but also by expanding the wellness travel solutions it launched last year, as well as developing various collaborations to complement the new positioning.

On April 13, it launched a new collection for its athleisure line, available in-store and online. The line’s first drop, in 2025, was exclusively centred on yoga, but this year’s assortment is leaning towards an eclectic range designed with movement in mind. In a style characterised by a West Coast aesthetic, the collection features items in khaki and powder blue jersey, others with a more functional twist, for example an outfit specifically designed for paddle-boarding, alongside signature Ba&sh items like oversize cotton sweatshirts, cycling shorts and slit-back tops. Versatility is the name of the game, and the outfits have been created for transitioning seamlessly from an urban run to everyday activities.

Wellness retreats and collaborations

The collection will be complemented by the international extension of Ba&sh’s wellness retreats programme, Escapes. The first retreats were staged in 2025 in Biarritz, Saint-Tropez and Cap d’Antibes. In 2026, Ba&sh is heading overseas in collaboration with brands like Nooance, Odacité, Santara Holistique, French Bloom, Cosmic Dealer and Collagena. The programmed kicked off in March in Marrakesh, at the Beldi Country Club, and the next retreat will be staged again in Biarritz in May. The programme’s high point will be the premium retreat planned in October at the Petunia Hotel in Ibiza. The retreats extend over four days and three nights, are limited to 15 participants, and include experiences like yoga sessions, ice baths, saunas and hikes.

To strengthen its reputation in the wellness segment, Ba&sh has also developed several joint initiatives with recognised industry players. The collaboration with French clean beauty retailer Oh My Cream, scheduled for September, will feature the inclusion of an exclusive Ba&sh kimono in the chain’s goodie bags. In October, Ba&sh and Oh My Cream will jointly organise the Ibiza retreat, pooling their respective skincare and lifestyle know-how. In parallel, Ba&sh has ventured into the realm of intimate pleasure, joining forces with sex toys brand Bouche Bée. On April 13, they launched a special edition of the Ona vibrating sex toy, priced at €100, extending the concept of well-being to include sexual pleasure for a holistic approach to femininity.

Ba&sh is clearly signalling that wellness is a central element of its future growth strategy, and additional projects are on the cards in 2026. The label is currently distributed in over 70 countries via 320 stores, and continues to diversify under the aegis of its shareholders, French investment fund HLD, the L Catterton investment fund, and the Arnault group.