Adidas debuts unexpected Marvel, Real Madrid, and All Blacks collection

Adidas on Tuesday unveiled a groundbreaking collaboration bringing together three global icons: Marvel, Real Madrid, and the All Blacks, for an unexpected capsule collection that merges sport, style, and storytelling.

Inspired by an epic comic book narrative where soccer, rugby, and superheroes unite to “Defend Our Ground,” the limited-edition collection celebrates courage, teamwork, and resilience – attributes shared by athletes and superheroes alike.
 
The story is set in two legendary arenas – the Santiago Bernabéu Stadium and the training centre of the All Blacks, rugby’s most famous team. This is where the two teams face of a threat from beyond in a new Marvel myth as Ultron and his army of sentinels emerge from an interdimensional portal after a ROXXON satellite crashes to Earth. As chaos erupts in Madrid and New Zealand, the Avengers join forces with the players, shoulder to shoulder, to protect their territory.

“Combining the narrative power of Marvel, the precision of Real Madrid, and the spirit of the All Blacks, this collection embodies the following message: When the game is on the line, heroes rise – on every field,” enthused adidas in a release.
 
The Marvel x adidas x Real Madrid CF x All Blacks collection is available from November 18 in select adidas stores, Real Madrid stores, select retail partners, and online at:
https://www.adidas.fr/chaussures-football
 
Adidas is a global leader in the sporting goods industry. Based in Herzogenaurach, Germany, the company employs more than 62,000 people worldwide and generated sales of €23.7 billion in 2024.
 
The brand is the official supplier of the world’s most soccer important tournaments, such as the FIFA World Cup, the
FIFA Women’s World Cup, the FIFA Club World Cup, UEFA EURO, the UEFA Champions League, and the UEFA Women’s Champions League.
 
Adidas also sponsors some of the planet’s biggest clubs,
including Real Madrid, Manchester United, Arsenal, FC Bayern Munich, and Juventus. The active- and sportswear giant is also a partner to many top athletes: Aitana Bonmati, Trinity Rodman, Vicky Lopez, Vivianne Miedema, Alessia Russo, Lena Oberdorf, Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Paulo Dybala, Raphinha, Gabriel Jesus, Ousmane Dembélé, Serge Gnabry, and Manuel Neuer.