Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign

Do you choose chaos or control? That’s the question behind the latest Adidas football boot spring/summer campaign for its latest Predator and F50 products.

Consumers are asked that same question, inviting players to choose either chaos (via Lamine Yamal and F50), or control (Jude Bellingham and Predator), with both Adidas styles receiving “striking” colour updates for spring/summer 2026.

“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers around the world to “choose one” – either Team Predator or Team F50.

While the new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for those “who break with convention, players who push themselves to the limit to create unexpected brilliance”.

Of course, the campaign features two of football’s biggest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a film that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.

Predator will be also worn on pitch by star players including Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati while, alongside Yamal, F50 will be put through their paces by players including Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.

Sam Handy, GM Football at Adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control.”

The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) models are available to purchase from today, in-store and online.