A
pe so
uses
his
pho e
ea
the
Eiffel
Towe
i
Pa is,
Wed esday.
(File
Photo)
F a ce
has
ba ed
u solicited
telema keti g
calls
u less
co sume s
have
give
p io
pe missio ,
i
a
move
desc ibed
by
a
co sume
advocacy
g oup
as
a
“small
evolutio ”
fo
co sume s.The
ba ,
which
took
effect
o
Tuesday,
applies
to
busi esses
ac oss
all
secto s.
Compa ies
ca
still
co tact
custome s
about
a
existi g
co t act,
but
they
must
obtai
co se t
befo e
maki g
ma keti g
calls.A
2025
pa liame ta y
epo t
fou d
that
97%
of
people
i
F a ce
we e
a oyed
by
u solicited
sales
calls.
It
also
fou d
that
72%
of
F e ch
people
eceived
calls
o
thei
mobile
pho es
at
least
o ce
a
week,
while
38%
said
they
we e
co tacted
daily.The
epo t
desc ibed
telema keti g
as
“o e
of
those
a e
issues
that
u ites
people
i
F a ce”.Busi esses
maki g
ma keti g
calls
will
ow
eed
p io
app oval
f om
co sume s
a d
must
etai
evide ce
of
that
co se t.Co sume
advocacy
g oup
Que
Choisi
E semble
welcomed
the
move,
calli g
it
a
“small
evolutio ”
fo
the
sales
i dust y.“It
ca ot
be
st essed
e ough
that
peace
a d
quiet
is
a
ight,
a d
it
is
time
to
stop
exposi g
co sume s
to
u wa ted
solicitatio s,”
the
g oup
said
i
a
stateme t.
Its
p eside t
Ma ie-Ama di e
Stéve i
said
the
issue
exte ded
beyo d
telepho e
ma keti g.“This
obse vatio
also
holds
t ue
o li e
a d
o
the
st eet,
which
a e
satu ated
with
dema ds
to
co sume,”
she
said.Stéve i
said
the
o ga isatio
had
lo g
campaig ed
“fo
a
e d
to
the
automatic
assumptio
that
someo e
i
thei
home
o
p ivate
life
is
a
pote tial
custome .”“This
is
a
victo y
fo
co sume s,
the
vast
majo ity
of
whom
do
ot
wa t
to
eceive
sales
calls,”
she
said.The
ew
est ictio s
have
aised
co ce s
amo g
busi esses
a d
i
Mo occo,
whe e
the
call-ce t e
i dust y
elies
heavily
o
the
F e ch
ma ket.A
Mo occa
gove me t
mi iste
estimated
that
the
est ictio s
could
put
up
to
50,000
jobs
at
isk,
acco di g
to
a
epo t
i
ewspape
Le
Mati .F a ce’s
di ect-selli g
i dust y
has
also
c iticised
the
ew
equi eme ts.F édé ic
Billo ,
head
of
the
Fédé atio
de
la
Ve te
Di ecte
(FVD),
said
compa ies
would
face
additio al
admi ist ative
bu de s.“You’ll
have
to
obtai
w itte
co se t
f om
you
custome ,
a d
you’ll
also
have
to
keep
p oof
of
that
co se t,”
Billo
said
i
comme ts
epo ted
by
the
New
Yo k
Times.
Eu opea
cou t ies
take
diffe e t
app oaches
F a ce’s
move
comes
as
Ge ma y,
Aust ia
a d
Italy
al eady
have
est ictio s
o
u solicited
telema keti g
calls.The
UK
has
a
less
est ictive
app oach.
Most
cold
calls
emai
legal
as
lo g
as
the
ecipie t
has
ot
objected
a d
the
umbe
is
ot
o
the
statuto y
list
cove i g
people
o
busi esses
that
do
ot
wish
to
eceive
such
calls.
