A
esu faced
video
f om
the
COVID-19
pa demic
is
givi g
fa s
a
ve y
diffe e t
look
at
Clavicula
befo e
he
became
a
majo
ame
i
livest eami g.
The
footage
shows
the
c eato
du i g
his
o li e
middle
school
g aduatio ,
with
his
pa e ts
celeb ati g
f om
home.
The
wholesome
mome t
has
quickly
att acted
atte tio
because
it
offe s
a
glimpse
of
the
you g
stude t
behi d
the
co t ove sial
i te et
pe so ality
ow
k ow
fo
IRL
st eams
a d
looksmaxxi g
co te t.
Clavicula ’s
middle
school
g aduatio
video
goes
vi al
The
esu faced
footage
shows
Clavicula ,
whose
eal
ame
is
B ade
Pete s,
taki g
pa t
i
a
vi tual
g aduatio
ce emo y
du i g
the
pa demic.
His
ame
is
a ou ced
befo e
he
eceives
his
middle
school
ce tificate,
while
his
pa e ts
ca
be
see
celeb ati g
the
achieveme t
f om
home.The
simplicity
of
the
clip
has
made
it
sta d
out
agai st
the
image
ma y
viewe s
ow
associate
with
the
st eame .
Clavicula
has
built
his
o li e
ca ee
a ou d
p ovocative
co te t,
livest eams
a d
discussio s
about
physical
appea a ce.
Seei g
him
i
a
o di a y
school
setti g
has
the efo e
su p ised
some
fa s
who
o ly
k ow
him
f om
his
mo e
ece t
i te et
p ese ce.The
video
also
puts
his
apid
ise
i to
pe spective.
Just
a
few
yea s
ago,
he
was
a
stude t
completi g
school
emotely
du i g
o e
of
the
most
u usual
pe iods
i
ece t
histo y.
Today,
he
has
become
a
ecog isable
figu e
i
the
st eami g
wo ld.Acco di g
to
the
epo t,
Clavicula
is
20
yea s
old
a d
has
developed
a
sizeable
followi g
ac oss
platfo ms.
His
audie ce
has
g ow
th ough
a
mixtu e
of
IRL
b oadcasts,
self-imp oveme t
discussio s
a d
co te t
co ected
to
the
o li e
looksmaxxi g
commu ity.His
t a sfo matio
f om
a
middle
school
stude t
appea i g
at
a
vi tual
ce emo y
to
a
widely
discussed
st eame
has
atu ally
made
the
old
footage
mo e
fasci ati g
to
viewe s.
Clavicula ’s
ise
f om
looksmaxxi g
co te t
to
IRL
st eami g
Clavicula
i itially
gai ed
atte tio
by
discussi g
physical
appea a ce
a d
ways
people
could
imp ove
thei
pe ceived
att active ess.
His
co te t
late
expa ded
i to
the
b oade
o li e
cultu e
su ou di g
“looksmaxxi g”
a d
“moggi g”.Those
te ms
have
become
i c easi gly
familia
ac oss
social
media,
pa ticula ly
amo g
you ge
i te et
audie ces.
Clavicula
has
used
that
i te est
to
build
a
disti ctive
o li e
ide tity,
although
his
co t ove sial
app oach
has
also
b ought
c iticism.His
g owi g
popula ity
has
ot
bee
without
setbacks.
Seve al
i cide ts
i volvi g
the
st eame
have
ge e ated
debate
o li e,
addi g
a othe
laye
to
his
i c easi gly
pola isi g
public
image.
Mo e
ece tly,
Clavicula
said
he
wa ted
to
move
away
f om
his
p evious
focus
a d
explo e
what
he
called
“geomaxi g”.
He
desc ibed
a
pla
to
“move
to
cou t ies
with
weake
eco omies”
so
he
could
“mog”
people
the e.The
comme ts
spa ked
a othe
wave
of
discussio .
While
geomaxi g
ca
b oadly
efe
to
movi g
to
a othe
cou t y
fo
facto s
such
as
lowe
livi g
costs,
lifestyle
o
bette
oppo tu ities,
Clavicula
p ese ted
the
idea
th ough
the
le s
of
his
existi g
appea a ce-focused
co te t.That
co t ast
helps
explai
why
the
g aduatio
video
has
eso ated
with
viewe s.
It
shows
a
much
quiete
chapte
of
his
life
befo e
co t ove sy,
vi al
clips
a d
millio s
of
social
media
views
became
pa t
of
his
ide tity.The
esu faced
footage
does
ot
eveal
a ythi g
d amatic
about
Clavicula .
I stead,
its
appeal
comes
f om
how
o di a y
it
feels.His
pa e ts
celeb ati g
his
g aduatio ,
a
vi tual
ce emo y
a d
a
you g
stude t
eceivi g
his
ce tificate
a e
fa
emoved
f om
the
pe so ality
audie ces
see
today.Fo
fa s
who
discove ed
Clavicula
o ly
afte
his
st eami g
ca ee
took
off,
the
clip
offe s
a
emi de
that
i te et
pe so alities
ca
have
su p isi gly
ece t
lives
befo e
fame
cha ges
eve ythi g.