Emirates NBD launches UAE’s first bank-branded gold bar, available in 10, 50, 100-gram denominations/Image: GDMO
Emirates NBD has made history with the launch of ‘Emirates NBD Gold,’ the UAE’s first bank-branded gold bar for savers and investors. The move not only strengthens Dubai’s status as a global hub for gold trading but also highlights the bank’s commitment to financial innovation, asset diversification, and customer centric solutions.
What is Emirates NBD Gold
Emirates NBD Gold is a bank issued gold bar designed for investors and savers seeking secure and tangible assets. This initiative marks the first time a UAE bank has launched a branded gold bar investment product, bridging the nation’s rich tradition in gold trading with modern financial innovation. Each bar comes in 10, 50, and 100 gram denominations and features the Emirates NBD logo. Every bar is accompanied by a unique certificate of authenticity and ownership, assuring customers of its legitimacy and value.The product is complemented by the Emirates NBD Gold Certificate, which allows customers to hold the gold in safe custody with the bank or take delivery as desired. Certificates can be accessed through Emirates NBD relationship managers or the bank’s digital platform, offering convenience and flexibility for investors.
Significance for Dubai and the UAE
The launch of Emirates NBD Gold represents a major milestone in Dubai’s gold sector. By introducing a bank-branded gold product, Emirates NBD strengthens the emirate’s global reputation as a gold trading hub. The initiative aligns with the UAE’s broader vision of financial innovation, digital first solutions, and diversified investment options, supporting long-term economic growth and development.
Leadership perspective
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, emphasized that the launch reflects the bank’s transformation and its ability to deliver high quality products that meet investor aspirations while achieving global competitiveness. He noted that Emirates NBD Gold adds to the bank’s legacy and highlights its role in supporting the national economy and accelerating regional development.Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, said the initiative continues a legacy that began in 1963 when Emirates NBD issued its first Letter of Credit to facilitate gold trade. He described Emirates NBD Gold as a product that combines tradition with innovation, offering investors a secure and modern way to invest in gold.
Accessibility and customer benefits
Emirates NBD Gold is available exclusively to Emirates NBD customers. Investors can purchase gold bars through the bank’s branches or digital platforms. The product offers flexibility in ownership, allowing customers to store the bars with the bank or take physical delivery. By introducing this product, Emirates NBD provides a new avenue for customers to diversify their assets while ensuring security and authenticity.This strategic move reinforces Emirates NBD’s position as a leader in banking innovation in the region, unlocking new ways for investors to access physical wealth while contributing to community and economic development. Go to Source
