Emaar’s Dh100 billion ultra-luxury residential project to fuel Dubai’s luxury real estate growth. Image AI Representative Image.
Dubai developer Emaar Properties has announced a landmark Dh100 billion (approximately $27.2 billion) ultra-luxury residential project named Dubai Mansions. The development will feature 40,000 homes, including a limited collection of mansions sized between 10,000 and 20,000 square feet, set within the master-planned community of Emaar Hills, one of Dubai’s newest and most exclusive neighbourhoods.The project offers expansive plots, grand façades, and meticulously landscaped communal areas designed to blend legacy with innovation. Residents will have direct access to a championship golf course, wellness and leisure centres, premium retail destinations such as Dubai Hills Mall, and a network of landscaped parks that promote community and a balanced lifestyle. Emaar Hills itself is positioned as a wellness district, emphasizing green spaces and connectivity.Emaar founder Mohamed Alabbar described Dubai Mansions as representing “the ultimate expression of refined living,” noting that, “every residence, every garden, and every pathway reflects an uncompromising attention to detail, creating a setting that embodies harmony, prestige, and a lifestyle that is unmatched anywhere in the world.” The project caters to ultra-high-net-worth individuals and investors looking for exclusivity and quality in an increasingly competitive luxury property market.
Dubai’s real-estate boom powered by Emaar
Dubai’s property market has seen robust growth, backed by government initiatives such as expanded residency permits for retirees and remote workers, the 10-year golden visa program, and a growing economy attracting millionaires worldwide. In 2025, Dubai ranked among the top three global prime residential markets for capital value growth, with over 1,500 transactions exceeding Dh10 million recorded in recent quarters. Analysts note that villas dominate the Dh10 million-plus segment, accounting for over 70% of luxury property transactions.Emaar Properties has a substantial land bank of approximately 1.7 billion square feet across the UAE and international markets and has delivered more than 122,000 residential units globally since 2002. The company reported a 34% increase in net profit in the first half of 2025, driven by strong sales, and diverse revenue streams coming from development, retail, hospitality, and international operations.While Dubai Mansions remains under development with some details such as pricing and payment plans yet to be disclosed, it is positioned to be a prominent addition to the emirate’s luxury real estate landscape, targeting an elite clientele seeking refined, high-quality living environments and long-term investment value in the city
