Uttarakhand Tourism launches pan-India roadshow to promote year-round travel
Uttarakhand Tourism on Saturday launched its first nationwide integrated roadshow campaign, beginning from New Delhi, with the aim of promoting the state as a year-round tourism destination. The multi-city outreach programme is being held under the guidance of Uttarakhand chief minister Pushkar Singh Dhami and tourism minister Satpal Maharaj, according to an official press release.The curtain-raiser event in the national capital was attended by over 250 stakeholders from the tourism industry, including representatives from Uttarakhand and the Delhi NCR region. The roadshow series is scheduled to travel to several major metropolitan cities across the country to engage with the national travel trade and showcase Uttarakhand’s tourism offerings.The campaign seeks to position Uttarakhand as a destination offering tourism opportunities across all seasons, including adventure, culture, spirituality, wellness, winter tourism and nature-based experiences. Tourism officials said the initiative is in line with the state’s vision of a 365-day tourism economy. that functions throughout the year rather than being limited to peak seasons.Tourism minister Satpal Maharaj attended the event as the chief guest, along with tourism secretary Dheeraj Singh Garbyal, additional secretary Abhishek Ruhela, Garhwal Mandal Vikas Nigam (GMVN) managing director Vishal Mishra and Kumaon Mandal Vikas Nigam (KMVN) managing director Vineet Tomar. Senior officials made presentations outlining tourism products and business opportunities in the state.As part of the programme, industry experts shared views on areas such as adventure tourism, winter tourism, wildlife-based ecotourism, hospitality growth and homestay development. The roadshow also featured business-to-business meetings, interactive sessions and networking engagements with industry stakeholders.According to the tourism department, the campaign will also focus on promoting winter tourism activities, spiritual circuits, wedding tourism and partnerships to develop new tourism products, as Uttarakhand looks to expand its presence in domestic and international travel markets.
