Motta Maadi Music Sober Party, started by Chennai-based musician Badhri Narayanan Seshadri, is a New Year’s concert for teetotaller
For years, New Year’s Eve came with a familiar script: you drink, you party, you recover (or regret it) later. But a growing number of Indians are now opting for a ‘sober’ start to 2026. “There was a time I drank to drown my sorrows,” says 45-year-old Mumbai-based entrepreneur Madhu Gupta. This New Year’s Eve, though, her plans look very different: an early dinner at a hotel, followed by a ‘Stranger Things’ marathon with her teenage daughter. Alcohol doesn’t figure anywhere. Even her 30-year-old niece in Bengaluru is skipping the usual party scene. Gupta and her niece are part of a growing global sober curious movement – people who are reshaping their relationship with alcohol. For some, it means giving it up entirely and for others, it might mean a shift to low-alcohol options. Health reasons and the desire to have more meaningful interactions/experiences without being wasted are driving the shift.‘Wanted to show how one can have fun without booze’For this crowd, the perfect Dec 31 is about music, community, and being home before the streets get wild. That’s the spirit behind the Motta Maadi Music Sober Party, started by Chennai-based musician Badhri Narayanan Seshadri as a mischievous jab at New Year’s excesses. Seshadri is quick to clarify that it wasn’t planned as an anti-alcohol event. “The entire team is largely teetotallers, so this is how we celebrate. Otherwise, where do teetotallers go on Dec 31? Watch television?” he laughs. This year, their Dec 31 show will be held at Sir Mutha Venkatasubba Rao Concert Hall, with two performances at 3pm and 7pm, both featuring Tamil film music. The evening ends not with a countdown. “We finish with ‘Ilamai Idho Idho’, a popular New Year song by Ilaiyaraaja,” says Seshadri. The shift is also showing up in how venues are programming the night. In Hyderabad, rooftop cafe Ce La Vie is advertising a ‘sober and sensational’ New Year’s party complete with a DJ, a midnight countdown and an elaborate mocktail menu. In Indore, Kaner Baag is hosting a sober New Year’s Eve built around a familiar party template – a DJ night, live dhol, unlimited buffet, zero-proof cocktails and a midnight countdown with fireworks – just without the booze. The event is aimed at “families, couples and groups looking for a safe, elegant, and premium alternative to crowded club parties”. For 21-year-old Raj Dashore, a partner at Kaner Baag and one of the organisers, the idea is a pushback against how celebrations in the city have changed over generations. “In our parents’ generation, drinking became the centre of every celebration in Indore. Every month, there’s a new pub launching,” he says. “At Kaner Baag, we wanted to show that you can be surrounded by nature, have fun and feel calm without alcohol.” Dry doesn’t mean dull. Across the country, mixologists are leaning into technique-driven creations – think beetroot negronis and kiwi collins – designed to deliver flavour, not buzz. Hyderabad-based Meera Girija Tadimeti, an architect-turned-chef who specialises in homestyle Telugu food, says this New Year’s Eve she will simply sip sparkling water or soda. “There is more research now that shows no amount of alcohol is safe, so I made a conscious decision to say no to alcohol,” says Tadimeti, who was a social drinker earlier. “I don’t succumb to social pressure and respect my body’s limitations,” she adds. Others are stepping away from the pressure to “do something big” altogether. Instead of hosting traditional New Year’s Eve events, Kolkata’s The Barge Company is planning a ‘River Reset’ weekend on Jan 3, 4 and 11 aboard its heritage vessels, Riviera and the restored Bengal Paddle. “The first weekend of Jan should be a sober weekend. We wanted to do that by channelling the tranquillity of the river with activities like sound bath, yoga flow and iceberg mind mastery on the cruise,” say Rishika Das Roy, marketing director at The Barge Company. “As for drinks, we will have tea-tasting and mushroom coffee,” she says. Go to Source
