NEW DELHI: Actor Aishwarya Rai Bachchan moved Delhi HC on Tuesday seeking to protect her personality rights and restrain online platforms from illegally using her name and images, and also AI-generated pornographic content.Justice Tejas Karia indicated that he would pass an ad interim order cautioning the defendants, and agreed to examine the suit that seeks to prevent misappropriation of various aspects of Aishwarya’s personality, including her name, image, likeness, persona, and voice, from commercial misuse.”There can be no right in their favour to use her images, likeness or persona. A gentleman is collecting money merely by putting her name and face… Her name and likeness are being used to satisfy someone’s sexual desires… This is unfortunate,” said advocate Sandeep Sethi, representing the actor.He said T-shirts and mugs with the actor’s images are being sold illegally. Defendants, including unidentified parties, are making use of artificial intelligence and Deep Fake technology by morphing/superimposing the actor’s face “to create distasteful videos and images of the plaintiff which are sexually explicit”, the plea states. The actor has invoked right to publicity saying misappropriation of any attribute of her persona without her express permission for a commercial purpose is liable to be restrained. Allowing Aishwarya’s legal team to initiate the suit before the joint registrar in Nov, high court posted the matter to Jan 15, 2026, for further proceedings.
