Shah
Rukh
Kha ,
Ajay
Devg ,
a d
Tige
Sh off
u de
Maha asht a
FDA’s
sca e
ove
pa
masala
b a d
ad;
age cy
issues
show-cause
otices
to
acto s
The
Maha asht a
Food
a d
D ug
Admi ist atio
(FDA)
has
issued
show-cause
otices
to
Bollywood
acto s
Shah
Rukh
Kha ,
Ajay
Devg
a d
Tige
Sh off
ove
thei
adve tiseme t
fo
a
pa
masala
b a d.
The
egulato
alleged
that
the
campaig
amou ts
to
su ogate
adve tisi g
fo
a
p oduct
cu e tly
ba ed
i
the
state.
Maha asht a
FDA
issues
otices
to
Shah
Rukh
Kha ,
Ajay
Devg ,
a d
Tige
Sh off
Acco di g
to
the
IANS
epo t,
the
show-cause
otices
we e
pe so ally
delive ed
this
week
–
Ajay
Devg
eceived
his
at
his
Juhu
eside ce,
while
Shah
Rukh
Kha
was
se ved
at
his
Ba d a
home,
Ma at.
Tige
Sh off
was
otified
th ough
his
p oductio
compa y,
Tige
Sh off
P oductio s
LLP.
The
FDA
has
sought
a
expla atio
f om
all
th ee
acto s
ega di g
thei
i volveme t
i
the
ad,
allegi g
it
c eates
a
i di ect
associatio
with
the
pa
masala
b a d.The
otice
stated,
“Upo
exami atio
of
the
said
adve tiseme t,
it
p ima
facie
appea s
that
the
adve tiseme t
p omotes
the
Vimal
b a d,
which
is
mai ly
associated
with
Pa
Masala,
a
p oduct
p ohibited
fo
ma ufactu e,
sto age,
t a spo tatio ,
dist ibutio ,
a d
sale
i
the
State
of
Maha asht a
fo
a
pe iod
of
o e
yea ,
with
effect
f om
the
date
specified
i
the
P ohibitio
O de
dated
the
13th
July,
2026,
issued
by
the
Commissio e
of
Food
Safety,
Maha asht a
State,
u de
Sectio
30(2)(a)
of
the
FSS
Act,
2006.
”
Legal
p ovisio s
i voked
by
the
FDA
The
egulato
has
i voked
Sectio
24
of
the
Food
Safety
a d
Sta da ds
(FSS)
Act,
2006,
which
p ohibits
misleadi g
o
deceptive
adve tiseme ts
elated
to
food
p oducts.
It
has
also
cited
Sectio
53
of
the
Act,
which
allows
fo
a
pe alty
of
up
to
Rs
10
lakh
agai st
those
fou d
guilty
of
publishi g
misleadi g
food
adve tiseme ts.
Notices
a e
a
pa t
of
the
Maha asht a
FDA’s
wide
c ackdow
The
otices
a e
pa t
of
the
Maha asht a
FDA’s
la ge
e fo ceme t
d ive
agai st
gutkha
a d
pa
masala
p oducts
co tai i g
tobacco
o
icoti e.
The
egulato
has
also
bee
c acki g
dow
o
othe
violatio s,
i cludi g
food
a d
milk
adulte atio
a d
the
sale
of
u healthy
food
items
ea
schools.
I
ece t
mo ths,
the
FDA
has
i te sified
i spectio s
a d
seizu es
ac oss
the
state
to
st e gthe
food
safety
complia ce.