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Rajamouli’s ‘Varanasi’ set for record OTT deal of Rs 1000cr?

SS Rajamouli's 'Varanasi' starring Mahesh Babu and Priyanka Chopra set for record OTT deal? Global streaming rights may touch Rs 1,000 crore

Excitement is reaching fever pitch for SS Rajamouli’s new cinematic venture, ‘Varanasi’, featuring the talents of Mahesh Babu and Priyanka Chopra. Industry insiders are abuzz with rumors that its streaming rights may command an astonishing Rs 1000 crore, marking a groundbreaking milestone in pre-release earnings for Indian cinema.

SS Rajamouli’s ‘Varanasi’ has been rocking the headlines since the announcement. There is a lot of anticipation around the film, starring Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran. And now, a report revealed that the film’s streaming rights might rake in a massive amount for the makers. Let’s learn more about it.

Will SS Rajamouli’s ‘Varanasi’ streaming rights deal be sealed at Rs 1000 crore?

According to the Hindustan Times report, SS Rajamouli’s magnum opus ‘Varanasi’ is the “hottest property” from India in the worldwide streaming market. Rajamouli’s previous film, ‘RRR’, winning the Oscars, made people anticipate the filmmaker’s next outing. As per the report, the director’s ‘Baahubali 2’ also earned big in the global market.

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The report stated, “Naturally, his next project has sparked a bidding war for digital rights, with trade sources stating that streaming platforms are considering Hollywood-level payouts. The final figure could go as high as Rs 1000 crore.”Well, if this deal gets finalized, it will make history while setting a benchmark for pre-release digital income for an Indian movie.

More about the film

Mahesh Babu will play a character named Rudra, while Priyanka Chopra will be seen as Mandakini. Prithviraj Sukumaran, who is set to be the antagonist of the movie, will play the role of Kumbha. Before the title reveal video, the makers dropped the character posters of the film. Meanwhile, the title reveal event ‘Globetrotter’ was hosted at Ramoji Film City in Hyderabad. Reportedly, over 50000 fans were in attendance at the event. During the same, the filmmaker also revealed that the film will be shot in IMAX format. Also, with the film, Priyanka Chopra will be making a comeback in Indian commercial cinema.The film has been set to hit theaters in January 2027. The official release date is yet to be announced. Go to Source

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