Sunday, March 22, 2026
21.1 C
New Delhi

Aishwarya Rai’s 4-second ad led to 5,000 calls

‘Who is Sanju?’: Aishwarya Rai's 4-second ad with Aamir Khan had Prahlad Kakkar getting 5,000 calls asking about her

Aishwarya Rai made her Bollywood debut in 1997 with ‘Aur Pyaar Ho Gaya’, opposite Bobby Deol. But long before hitting the big screen, she had already captured hearts across the nation. In the 1990s, India saw countless memorable advertisements, yet one in particular left an unforgettable mark, a soft drink commercial featuring Aamir Khan and a young Aishwarya Rai Bachchan. At the time, neither was a big star. Aamir Khan had only acted in a few films, and Aishwarya Rai was still a college student. In a recent interview with ANI, ad legend Prahlad Kakkar recalled how a brief four-second appearance of Aishwarya in the 1993 ad captivated the nation and launched her career.

Prahlad Kakkar explained long casting process

Finding the perfect face for the ad was not easy, and the casting team spent months searching. Prahlad recalled the challenge they faced, “The battle was in the casting…It took us three months to cast that film. We wanted people who were already part of the story. Aishwarya was unknown. We wanted a girl who was a stopper because she comes around for four seconds, and she needs to stop the country in its tracks and wants everyone to say, ‘Wow, who is this girl? Who is this girl?’ And that’s exactly what happened.”

Prahlad Kakkar reveals ad triggered five thousand calls

The reaction to the commercial was immediate and overwhelming. Prahlad shared how people reached out in curiosity the very next day. He said, “The day it was released, I got 5,000 phone calls the next morning saying, Who is Sanju? (Name of Aishwarya’s character in the ad) Where did she come from?”

Prahlad Kakkar noted Aishwarya Rai’s eyes captivated him instantly

It was Aishwarya’s unique charm and expressive eyes that truly caught Prahlad’s attention. He described the moment he knew she was the one for the ad, “I wasn’t satisfied with anyone…they just didn’t have that quality. It wasn’t enough to be special. I was looking for someone extra special. The kind of face that could stop the whole world in four seconds. And then, some girls found her, her jhola slung over her shoulder, dressed in torn jeans, with wild hair. She was in an Architectural college.”Seeing her in person made a lasting impression on Prahlad. “So I saw her and said, Is she it? They said, ‘Let’s give her a makeup test.’ So what stopped me, what actually made me pause, were eyes. When I looked into her eyes, I saw the entire universe. With each mood, the colour of her eyes changed. The colour changed from grey to green to blue depending on her mood. And that mesmerised me. So we gave her a make-up test and glamorised her. And we just were gobsmacked. She was just so mesmerising,” he shared.

Aishwarya Rai on the work front

Aishwarya Rai was last seen in Mani Ratnam’s magnum opus ‘Ponniyin Selvan II’, which also starred Vikram, Karthi, Trisha Krishnan, Sobhita Dhulipala, and Jayaram among others. Go to Source

Hot this week

CAFE 3.0 rollout: Penalty recovery for carmakers remains a grey area

NEW DELHI: Power and road transport ministries have been asked for clarity on recovery of penalties imposed on carmakers for failing to meet the Corporate Average Fuel Efficiency (CAFE) norms. Read More

Kilometrage allowance hiked by 25% for train crew

NEW DELHI: Effective from Jan 2024, Indian Railways has increased the rates of Kilometrage Allowance and Allowance in lieu of Kilometrage (ALK) by 25% for all running staff across its system. Read More

Ranveer-Deepika pose for selfies post lunch date – PICS

As the internet went into a meltdown questioning Deepika Padukone’s silence on her husband, Ranveer Singh’s box office blockbuster, ‘Dhurandhar: The Revenge’, the couple made a calm and cool appearance in the Read More

Maoist endgame nears, but no political fanfare in offing

Amit Shah NE DELHI: The March 31 deadline set by home minister Amit Shah for the elimination of Left-wing extremism (LWE) from the country may pass uneventfully, after having served its purpose of creating the right psychological mi Read More

AI can never perform core job of judgment writing: SC judge

NEW DELHI: Supreme Court’s most senior judge, Justice Vikram Nath, on Sunday said artificial intelligence could at best be a facilitator for the justice delivery system but could never replace the core task – writing judgm Read More

Topics

CAFE 3.0 rollout: Penalty recovery for carmakers remains a grey area

NEW DELHI: Power and road transport ministries have been asked for clarity on recovery of penalties imposed on carmakers for failing to meet the Corporate Average Fuel Efficiency (CAFE) norms. Read More

Kilometrage allowance hiked by 25% for train crew

NEW DELHI: Effective from Jan 2024, Indian Railways has increased the rates of Kilometrage Allowance and Allowance in lieu of Kilometrage (ALK) by 25% for all running staff across its system. Read More

Ranveer-Deepika pose for selfies post lunch date – PICS

As the internet went into a meltdown questioning Deepika Padukone’s silence on her husband, Ranveer Singh’s box office blockbuster, ‘Dhurandhar: The Revenge’, the couple made a calm and cool appearance in the Read More

Maoist endgame nears, but no political fanfare in offing

Amit Shah NE DELHI: The March 31 deadline set by home minister Amit Shah for the elimination of Left-wing extremism (LWE) from the country may pass uneventfully, after having served its purpose of creating the right psychological mi Read More

AI can never perform core job of judgment writing: SC judge

NEW DELHI: Supreme Court’s most senior judge, Justice Vikram Nath, on Sunday said artificial intelligence could at best be a facilitator for the justice delivery system but could never replace the core task – writing judgm Read More

Few women get past collegium’s subjective assessment: SC judge

NEW DELHI: Supreme Court judge Justice Ujjal Bhuyan on Sunday said in merit-based selections, women secure more than 50% of judicial officers’ posts across states, but in the collegium’s subjective assessment criteria, only Read More

UAPA misuse not a model for Viksit Bharat: SC judge

NEW DELHI: SC judge Ujjal Bhuyan Sunday said the political executive’s goal of Viksit Bharat by 2047 requires more room for debate and dissent without criminalising these, and erasure of “deep social fault lines” ref Read More

PM Modi is India’s longest serving head of govt

NEW DELHI: PM Narendra Modi on Sunday reached the milestone of being the longest serving head of govt, which includes his tenure as Gujarat CM, drawing accolades from the governing NDA, with home minister Amit Shah describing it as Read More

Related Articles