PM Modi to launch largest-ever women and child health outreach on his 75th birthday

PM Modi will mark his birthday on September 17 by launching ‘Swasth Nari Sashakt Parivar’ and the ‘8th Rashtriya Poshan Maah’ campaigns in Madhya Pradesh’s Dhar, kicking off the country’s largest-ever health outreach for women and children

The launch event will take place in around noon, where the Prime Minister will also lay foundation stones for key projects, inaugurate the PM MITRA textile park, and address a large public gathering.

“In line with his commitment to Health, Poshan, Fitness, and a Swashth and Sashakt Bharat, Prime Minister will launch the ‘Swasth Nari Sashakt Parivar’ and ‘8th Rashtriya Poshan Maah’ campaigns. The campaign will be organised from September 17 to October 2 at Ayushman Arogya Mandirs, Community Health Centres (CHCs), District Hospitals and other government health facilities across the country,” Prime Minister’s Office (PMO) said in a statement.

“More than one lakh health camps will be organised, making this the largest ever health outreach for women and children in the country. Daily health camps will be held in all government health facilities nationwide,” the statement added.

The ‘Swasth Nari Sashakt Parivar’ campaign will deliver preventive, promotive, and curative health services at the community level, with a special focus on women’s health.

Services will include screening and treatment for non-communicable diseases, anaemia, TB, and sickle cell disease, alongside maternal, child, and adolescent health initiatives like antenatal care, immunisation, menstrual hygiene, and mental health support.

“Specialist services including Gynaecology, Paediatrics, Eye, ENT, Dental, Dermatology, and Psychiatry will be mobilised through Medical Colleges, District Hospitals, Central Government institutions, and private hospitals,” added the statement.

Under the campaign, nationwide blood donation drives will also be organised.

“Donors will be registered on the e-Raktkosh portal and pledge campaigns will be run through MyGov. Beneficiaries will be enrolled under PM-JAY, Ayushman Vaya Vandana, and ABHA. Helpdesks will be set up at health camps for card verification and grievance redressal. Yoga sessions, Ayurveda consultations, and other Ayush services will be organised to promote holistic health and wellness practices for women and families. The campaign will also mobilise communities towards healthy lifestyle practices with a special emphasis on obesity prevention, improved nutrition, and voluntary blood donation,” read the statement.

“Citizens will also be encouraged to register as Nikshay Mitras on the dedicated platform (www.nikshay.in) to support TB patients with nutrition, counselling and care in a whole-of-society approach,” the statement added.

The Prime Minister will also transfer funds under the Pradhan Mantri Matru Vandana Yojana directly into the bank accounts of nearly 10 lakh eligible women across the country.

Additionally, PM Modi will launch the ‘Suman Sakhi Chatbot’, aimed at raising maternal and child health awareness in rural and remote areas by providing accurate, timely information to pregnant women.

Reinforcing India’s push against sickle cell anaemia, the Prime Minister will distribute the one-croreth Sickle Cell Screening and Counselling Card in Madhya Pradesh — a major milestone in the national effort.

Under the Adi Karmyogi Abhiyan, the PM will also inaugurate the ‘Adi Seva Parv’ in Madhya Pradesh, a campaign to celebrate tribal pride and drive service-oriented activities in tribal regions.

“The initiative will include a series of service-oriented activities in tribal regions, focusing on health, education, nutrition, skill development, livelihood enhancement, sanitation, water conservation, and environmental protection. A special emphasis will be laid on the Tribal Village Action Plan and Tribal Village Vision 2030, aimed at preparing long-term development roadmaps for each village,” the statement said.

In line with his 5F Vision – Farm to Fibre, Fibre to Factory, Factory to Fashion, and Fashion to Foreign, PM Modi will inaugurate the PM MITRA Park in Dhar.

“Spread over more than 2,150 acres, the park will be equipped with world-class facilities, including a Common Effluent Treatment Plant, a solar power plant, and modern roads, among others, making it an ideal industrial township. It will also significantly benefit the cotton growers in the region by enhancing farmers’ income by providing better value for their produce. Various textile companies have committed investment proposals worth over Rs 23,140 crore, paving the way for new industries and large-scale employment. It will generate nearly 3 lakh employment opportunities while significantly boosting exports,” the PMO statement read.

In line with his commitment to environmental conservation and women’s economic empowerment, PM Modi will gift a sapling to a beneficiary of a women’s self-help group under the ‘Ek Bagiya Maa Ke Naam’ initiative of the state.

“Over 10,000 women in Madhya Pradesh will develop ‘Maa Ki Bagiya’,” the statement added.

Women’s groups are also being provided with all necessary resources to ensure plant protection.

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