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How Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’

CurrentIndia.com
By CurrentIndia.com
India’s legendary adman, Piyush Pandey, is no more. While many will remember him for his unforgettable campaigns for brands such as Asian Paints and Fevicol, he is also the brain behind India’s most popular political slogan — ‘Ab ki baar, Modi sarkar’ — which helped catapult Narendra Modi to success in the 2014 general elections

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