Last Updated:
The bid started with just a few hundred rupees in the 1990s and has now grown into multi-lakh offerings
Winner Lingala Dasharath Goud said he had been trying to win at the auction for six years, and his wish had now come true. (News18)
The prestigious auction of Hyderabad’s Balapur Ganesh Laddu, a tradition deeply cherished in the city, reached a new milestone this year. The prized laddu was sold for a record-breaking Rs 35 lakh, with Lingala Dasharath Goud from Karmanghat placing the winning bid. A total of 38 devotees enthusiastically took part in the auction.
Last year’s laddu was bagged by Kolanu Shankar Reddy for Rs 30.01 lakh, and this year marks an increase of nearly Rs 5 lakh.
Recommended Stories
To honour the occasion, Goud was felicitated by the festival committee. Expressing his joy, he said, “I have a deep devotion to the Balapur Laddu. I’ve been trying to win it for six years, and finally, my wish has come true. I am extremely happy.”
Over the decades, the Balapur Laddu auction has transformed from modest beginnings into one of the most celebrated traditions of Ganesh Chaturthi in Hyderabad. The bid started with just a few hundred rupees in the 1990s and has now grown into multi-lakh offerings, symbolising both faith and prestige for the winners.
Since its inception in 1994, the Balapur Laddu auction has seen several winners who secured the revered sweet with steadily increasing bids.
The auction of the Laddu marks the beginning of a centralised Ganesh immersion procession that begins from Balapur on the outskirts of Hyderabad.
Meanwhile, massive security arrangements were in place for Ganesh Visarjan in Hyderabad on Saturday.
About 30,000 police personnel were deployed for the smooth and peaceful conduct of the annual festival. Thousands of idols will be immersed in Hussain Sagar Lake in the heart of the city, and dozens of lakes and artificial ponds in and around the city.
Lakhs of devotees attend the annual procession called Shoba Yatra, which brings the city to a complete halt, marking the conclusion of the 11-day Ganesh Chaturthi.
Traffic curbs have been imposed within the limits of all three police commissionerates (Hyderabad, Cyberabad and Rachakonda) to ensure smooth conduct of the festivities.
September 06, 2025, 16:08 IST
Loading comments…
Read More
