Toyota chairman Akio Toyoda speaks during a press day of the Japan Mobility Show 2025Toyota Motor Corp is planning to launch 15 new and refreshed models in India by the end of the decade as part of a broader strategy to lift its market share to 10 per cent from about 8 per cent currently, according to people familiar with the company’s plans, who told news agency Reuters.
The move underscores India’s growing significance for Toyota amid record profits from its local operations and intensifying competition in China. Toyota Kirloskar Motor, its Indian arm, reported a record profit of $640 million last fiscal year, aided by robust demand and increased factory utilisation through its alliance with Suzuki.
Potential line-up
The upcoming line-up will include Toyota’s own models, vehicles supplied by Suzuki, and upgrades of existing offerings, sources said. At least two new SUVs from Toyota’s portfolio are in the pipeline to take on rivals such as Mahindra & Mahindra and Hyundai Motor, along with an affordable pickup truck designed for rural buyers. Toyota is also deepening its rural network by setting up lean-format showrooms — displaying one or two cars — and smaller two-bay workshops to improve accessibility in smaller towns and villages. “Toyota has a two-pronged strategy for India — lure customers from competitors with mid-market and premium SUVs, and continue adding buyers in small towns and rural markets,” one person aware of the plan said.
Investment plans for India
The company has already committed over $3 billion to expand capacity at its southern India facility and build a new car plant in Maharashtra, where the first product is expected to be a new SUV with multiple powertrain options, including petrol, hybrid and electric. The vehicle will be sold in India and exported to markets in Africa and the Middle East. Once both plants are fully operational, Toyota’s combined production capacity in India will exceed one million vehicles a year.
The Japanese automaker’s focus on hybrid technology — through models such as the Urban Cruiser Hyryder and Innova Hycross — has given it a lead in the alternate-fuel segment, which it aims to strengthen with upcoming launches.
India has emerged as Toyota’s third-largest market globally, behind the United States and China, with over 300,000 units sold last year, about 60 per cent of which were Suzuki-sourced models.
Toyota said in a statement that it had not announced these plans and does not comment on speculation.
