Registrations of new Tesla cars in some of its largest European markets showed little signs of recovery in January, one of the lowest-volume months, rising in Sweden and Denmark but falling in France and Norway.
Elon Musk’s full-electric brand, whose market in the continent shrank 27 per cent last year, registered 26 per cent more cars in Sweden and 3 per cent more in Denmark in January than in the same month of 2025, with 512 and 458 cars sold respectively, official data showed on Monday.
Its registrations, a proxy for sales, fell 88 per cent to 83 vehicles in Norway, one of the most brand-loyal countries in Europe which has been at the forefront of EV adoption, and by 42 per cent to 661 in France.
Tesla last year unveiled cheaper versions of its Model Y and Model 3 in the United States and Europe, partly to address concerns around an ageing lineup and intensifying competition from brands such as China’s BYD.
But despite a pickup in overall battery-electric car sales in Europe, the US brand has struggled to recover market share since its CEO Musk — who led US President Donald Trump’s Department of Government Efficiency (DOGE) — backed European far-right figures.>
