Rolls‑Royce Motor Cars on Friday outlined key bespoke design trends, material innovations and commissioning milestones recorded during 2025, citing a sharp rise in demand for highly customised motor cars and related luxury products.
According to the company, commissions originating from its global Private Office network—located in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at Goodwood—more than doubled year-on-year in 2025, marking the first full year of operation for all offices. In total, 5,664 bespoke motor cars were created for clients worldwide during the year.
The company highlighted the introduction of new materials and techniques during the year, including three-dimensional ink layering, 3D marquetry and embroidery, 24-carat gold leaf, polished concrete, and a fully hand-painted Starlight Headliner. Rolls-Royce said these developments were enabled by increased collaboration between clients and in-house design teams through the Private Office format.
“The astonishing creative execution of these themes is enabled through the extraordinary talents found at the Home of Rolls-Royce, our Bespoke Collective and the expanding reach of our Private Office spaces around the world. Our clients’ increasing interest and engagement in more ambitious commissions are realised in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today.” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars.
Rolls-Royce also reported its strongest year ever in the Asia-Pacific region, with India emerging as the largest growth market in APAC South. The company said the expansion of its Private Office network and updated retail showrooms across the region supported higher engagement from clients seeking bespoke commissions.
Rolls-Royce said Cullinan was the most requested model in 2025, followed by Spectre, while commissions for luxury lifestyle accessories recorded a significant year-on-year increase. The company also noted progress on a £300 million-plus site extension at Goodwood to support rising bespoke and coachbuild demand, with above-ground construction beginning in February 2025 and the facility declared weathertight in November .
Among the notable commissions of 2025 was the Phantom Centenary Private Collection, created to mark 100 years of the Phantom nameplate. Limited to 25 motor cars, the collection involved over 40,000 hours of development and was described by the company as the most complex Private Collection it has produced to date .
The company said work on the Goodwood expansion will continue, with the first technologies expected to move into the new facility in 2026, and completion targeted before the end of the decade.>
