Rolls-Royce Centenary Private CollectionRolls-Royce has unveiled the Phantom Centenary Private Collection, a bespoke series of 25 motor cars created to commemorate 100 years of the Phantom nameplate. The collection reflects a century of history through a series of design references, techniques, and materials that chart the evolution of Rolls-Royce’s most recognised model.
The Bespoke Collective of designers, engineers and artisans at the Home of Rolls-Royce in Goodwood spent three years developing the project, described by the company as its most complex and technologically advanced private collection to date.
A century in design and craftsmanship
The Phantom Centenary Private Collection incorporates 77 design motifs, each representing a key figure, event, or model in the Phantom’s history. These have been integrated into the car’s exterior and interior using innovative craftsmanship techniques, including 3D marquetry, 3D ink layering, and 24-carat gold leafing.
The motor car features couture-developed textiles, laser-etched leather, and complex embroidery—comprising over 160,000 stitches—depicting scenes from the model’s heritage. The rear seats were developed in collaboration with a fashion atelier, combining high-resolution printing and multi-layered embroidery to illustrate Phantom’s historical journey.
On the front seats, laser-etched artwork inspired by the marque’s archives includes coded symbols such as a rabbit and seagull, referencing early Phantom prototypes.
The interior also features the Anthology Gallery, a sculptural installation of 50 brushed aluminium fins forming abstract text and quotes from a century of press acclaim. The woodwork on the doors portrays key geographical and historical moments, including Sir Henry Royce’s residences and the 4,500-mile journey across Australia undertaken by the first Goodwood-era Phantom.
The roads in these panels are rendered in 24-carat gold leaf, while floral motifs and landscapes from Southern France and England are laser-etched and ink-layered in multiple dimensions.
Golden details and exterior design
Externally, the model features a two-tone paint scheme in Super Champagne Crystal over Arctic White and Black, inspired by 1930s Phantoms. The finish contains iridescent glass particles that create a metallic shimmer. The Spirit of Ecstasy figurine has been recreated from the 1925 original, cast in solid 18-carat gold and plated in 24-carat gold, receiving a special hallmark from the London Assay Office.
The RR Badge of Honour on the front, rear, and sides is also presented in gold and white enamel, while each wheel disc is engraved with 25 lines—a reference to the number of cars in the series—forming 100 lines in total for the centenary.
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars, said, “The Rolls-Royce Phantom Centenary Private Collection is our tribute to 100 years of the world’s most revered luxury item. This work of art uses the Phantom VIII as a canvas to tell the story of Phantom’s remarkable life and the people who shaped it – from the visionaries within Rolls-Royce to the owners who helped create its legend.”
Martina Starke, Head of Bespoke Design, said, “A record number of designers spent a year immersed in Phantom’s rich history, uncovering the stories that shaped its legend. Their research was distilled into 77 motifs, each capturing a defining moment in Phantom’s journey.”
Continuing a legacy
The collection’s 6.75-litre V12 engine features a special cover finished in Arctic White with 24-carat gold detailing, celebrating the engineering legacy that has defined the Phantom. Each model is produced entirely at the Home of Rolls-Royce in Goodwood, employing the skills of over 2,500 craftspeople.
Since 2003, the marque has contributed more than £4 billion to the UK economy, adding over £500 million annually, according to research by the London School of Economics.
