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Renault banks on Duster brand to drive India comeback, eyes 700 touchpoints by year-end



<p>The company is preparing its Chennai manufacturing facility and dealership network ahead of the launch of the new-generation Duster hybrid, which will mark Renault’s return to one of India’s fastest-growing SUV segments.</p>
<p>“/><figcaption class= The company is preparing its Chennai manufacturing facility and dealership network ahead of the launch of the new-generation Duster hybrid, which will mark Renault’s return to one of India’s fastest-growing SUV segments.

Renault India is banking on the strong brand equity of the Duster SUV to spearhead its next phase of growth in the country as it prepares to launch seven new multi-energy models by 2030, a senior company executive told PTI.

The French automaker is leveraging the Duster brand’s popularity to reconnect with customers and build excitement around its upcoming product portfolio, including the launch of the Duster hybrid expected around Diwali this year.

“We have a very strong brand in Duster. It has a huge fan base in India and continues to enjoy significant recall. We want to leverage that equity as we introduce our future products,” Francisco Hidalgo, Vice-President, Sales and Marketing, Renault Group India, told PTI.

The company is preparing its Chennai manufacturing facility and dealership network ahead of the launch of the new-generation Duster hybrid, which will mark Renault’s return to one of India’s fastest-growing SUV segments.

The launch forms part of Renault’s broader strategy to introduce seven new vehicles across multiple powertrain technologies by 2030, including internal combustion engine, hybrid and electric models.

Alongside its product offensive, Renault is also strengthening its retail footprint across the country.

The company expects to expand its network to more than 700 customer touchpoints by the end of 2026, enhancing its reach in both existing and emerging markets.

The expansion comes as Renault seeks to rebuild market share in India following a period of limited product activity. The Duster, once among the country’s most popular midsize SUVs, played a key role in establishing Renault’s presence in the Indian market before being discontinued.

Hidalgo said the company remains optimistic about the long-term potential of the Indian passenger vehicle market and believes the combination of new products, expanded distribution and the Duster’s established brand recognition will support Renault’s ambitions in the country.

  • Published On Jul 15, 2026 at 12:01 PM IST

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