PPS Motors looks beyond South India, eyes North and East for next growth phase

PPS
Moto s
is
looki g
to
accele ate
its
expa sio
beyo d
its
t aditio al
South
I dia
st o ghold,
pla i g
to
build
a
st o ge
p ese ce
i
the
No th
a d
East
while
co solidati g
its
footp i t
i
the
West.

“The
past
has
bee
mo e
i
the
South,
but
as
we
go
fo wa d,
the e
will
be
a
g owi g
ep ese tatio
ac oss
the
cou t y.
We
will
defi itely
be
the e
i
the
No th
a d
East,
a d
we
will
co solidate
withi
the
West,”
Rajiv
Sa ghvi,
Deale
P i cipal,
PPS
Moto s,
told
ETAuto.

PPS
Moto s
has
a
p ese ce
ac oss
22
states
a d
ope ates
21
b a ds—i cludi g
Mahi d a
&
Mahi d a
(M&M),
Volkswage ,
Skoda,
Audi,
BYD,
Re ault,
a d
Bha at
Be z—ac oss
passe ge
vehicles,
comme cial
vehicles,
a d
co st uctio
equipme t.

It
ece tly
expa ded
i to
the
Delhi
a d
Guja at
ma kets
a d
is
ow
evaluati g
oppo tu ities
i
othe
states
i
No th
a d
East
I dia
as
it
seeks
to
build
a
mo e
geog aphically
dive sified
etail
etwo k.

The
expa sio
ma ks
a
st ategic
shift
fo
PPS
Moto s,
which
has
histo ically
co ce t ated
i
the
South.
The
g oup
is
looki g
to
leve age
its
scale
a d
OEM
elatio ships
to
tap
g owth
oppo tu ities
i
ewe
ma kets
while
st e gthe i g
its
ability
to
se ve
custome s
ac oss
geog aphies.

The
deale ship
g oup
is
o e
of
the
biggest
etaile s
fo
M&M.
Acco di g
to
Sa ghvi,
PPS
Moto s
accou ts
fo
about
10
pe
ce t
of
the
homeg ow
automake ‘s
ove all
batte y
elect ic
vehicle
(BEV)
sales
i
the
cou t y.
Its
co t ibutio
is
sig ifica tly
highe
i
South
I dia,
whe e
PPS
Moto s
accou ts
fo
about
30
pe
ce t
of
Mahi d a’s
BEV
volumes.

“Ove all,
we
do
a ou d
8,500–9,000
passe ge
vehicles
a
mo th,
a d
we
a e
pushi g
it
fu the .
“This
yea ,
we
a e
ta geti g
sig ifica t
g owth,”
Sa ghvi
said,
without
highlighti g
the
umbe .

No th
a d
East
i
focus

PPS
Moto s’
expa sio
st ategy
is
bei g
d ive
pa tly
by
cha gi g
custome
equi eme ts,
with
la ge
i stitutio al
a d
fleet
custome s
i c easi gly
seeki g
i teg ated
sales
a d
se vice
solutio s
ac oss
multiple
ma kets.
The
g oup
is
the efo e
looki g
beyo d
la ge
established
ma kets.
It
is
also
evaluati g
oppo tu ities
i
smalle
a d
eme gi g
ma kets,
pa ticula ly
i
easte
I dia,
as
it
seeks
to
offe
custome s
a
wide
etwo k.

Delhi
is
amo g
the
ma kets
whe e
PPS
Moto s
has
al eady
established
a
p ese ce
with
b a ds
such
as
BYD
a d
Kia.
Howeve ,
Sa ghvi
said
the
eco omics
a d
positio i g
of
outlets
will
be
impo ta t
co side atio s
i
the
Natio al
Capital.

“Delhi
is
o e
place
whe e
the
look-a d-feel
a d
locatio
must
be
pa ticula ly
ight,”
he
added.

The
compa y
pla s
to
co solidate
its
p ese ce
i
the
West
while
g adually
buildi g
a
la ge
footp i t
i
the
No th
a d
East.
This
app oach
would
allow
PPS
Moto s
to
dive sify
its
egio al
exposu e
while
c eati g
a
b oade
platfo m
fo
its
OEM
pa t e s.

Oppo tu ities
f om
ew
b a ds

The
geog aphic
expa sio
is
also
expected
to
st e gthe
PPS
Moto s’
ability
to
pa t e
with
ew
a d
eme gi g
automotive
b a ds
such
as
Vi fast
as
those
OEMs
scale
thei
p ese ce
ac oss
I dia.

“Whe
ew
b a ds
e te
the
ma ket,
we
will
defi itely
pa t e
with
them
i
the
South,
a d
also
you
will
see
us
comi g
i
the
No th
a d
othe
geog aphies,”
he
said.

Fo
PPS
Moto s,
the
st ategy
is
ot
simply
about
addi g
deale ships,
but
about
buildi g
a
pa -I dia
etail
a d
dist ibutio
etwo k
that
ca
cate
to
OEMs
a d
custome s
ac oss
multiple
egio s.

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