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Maruti Suzuki India to soon decide on revising prices of entry-level cars after GST-led cuts



<p>Maruti Suzuki would soon decide whether to revert to prices reflecting only the reduced GST rates or continue with the additional strategic price reductions.</p>
<p>“/><figcaption class= Maruti Suzuki would soon decide whether to revert to prices reflecting only the reduced GST rates or continue with the additional strategic price reductions.

New Delhi: Maruti Suzuki India will soon decide whether to revise prices of its entry-level and small cars after having cut rates last year beyond the GST benefit, a senior company official said on Thursday.

According to PTI, following the implementation of GST 2.0 in September last year, the carmaker had reduced prices of several small models over and above the 8.5 per cent GST benefit. Price cuts included up to ₹1.29 lakh on the S-Presso, ₹1.07 lakh on the Alto K10, ₹94,100 on the Celerio and up to ₹79,600 on the WagonR.

“In small cars, our purpose of strategic pricing was to increase motorisation,” said Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, during a media interaction.

Responding to a query on potential price hikes, Banerjee said the company would soon decide whether to revert to prices reflecting only the reduced GST rates or continue with the additional strategic price reductions.

“Very soon, we are going to take a call on whether we revert to GST prices or continue with strategic pricing,” he said.

High booking backlog

Banerjee said the company is also evaluating how to serve customers with pending bookings. Maruti Suzuki currently has a booking backlog of over 1.5 months in the mini segment, despite sales growth of around 100 per cent in the category.

“The question is whether customers who have already booked should be served at prices valid until December 31,” he said, adding that the company is considering continuing the current pricing for another 15–20 days for existing bookings.

Maruti Suzuki’s plants are currently shut for annual maintenance, following which the company is expected to announce its decision.

Separately, Maruti Suzuki India said it exported 395,000 vehicles in calendar year 2025, its highest-ever annual export volume, marking a growth of over 21 per cent compared with 2024.

The company said the performance is expected to make it India’s largest passenger vehicle exporter for the fifth consecutive year.

Calling it a “proud moment”, Managing Director and CEO Hisashi Takeuchi said the milestone reflects India’s manufacturing strength and global customer confidence.

“At a time when global trade is facing turbulence, this 21 per cent growth is a responsible contribution to the country’s export momentum,” Takeuchi said.

In 2025, Maruti Suzuki exported 18 models to more than 100 countries. The year also marked the start of exports of Suzuki’s first battery-electric vehicle, the e-Vitara, from the Hansalpur facility. Over 13,000 units of the model were exported to 29 countries, primarily in Europe.

  • Published On Jan 2, 2026 at 01:10 PM IST

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