Following the pop-up event, HYBE INDIA will conduct on-ground auditions on June 14 at Shangri-La Eros, Delhi, as part of its initiative to identify talent for a future global girl group project.Kia India is set to bring its “Kia Vibe Studio” experience to Delhi this week as part of the HYBE INDIA Pop-Up Park, an event focused on music, fandom and youth culture.
The two-day event will be held on June 13 and 14 at Yashobhoomi in Delhi, featuring live experiences, participative activities and branded engagement zones aimed at younger audiences.
At the centre of Kia India’s participation is the “Kia Vibe Studio”, an in-car content creation setup housed inside the 2026 Kia Syros. Visitors will be able to record and instantly create performance-style videos designed for social sharing, turning the SUV into an interactive creative space.
The activation is part of Kia India’s ongoing partnership with HYBE INDIA, the entertainment company behind global K-pop acts. The collaboration is intended to help the automaker connect with younger consumers through culture, music and digital creativity.
Following the pop-up event, HYBE INDIA will conduct on-ground auditions on June 14 at Shangri-La Eros, Delhi, as part of its initiative to identify talent for a future global girl group project.
The Delhi event marks the final chapter of the HYBE INDIA Pop-Up Park tour in India, which has previously been held in Guwahati, Mumbai, Pune, Hyderabad and Bengaluru. Auditions, however, will continue in Ahmedabad, Kolkata and Chandigarh.
