Jeep has been present in India since 2016 and currently sells the Compass, Meridian, Wrangler and Grand Cherokee in the country.Jeep on Wednesday marked its 85th anniversary by introducing the globally popular ‘Duck Duck Jeep’ community movement in India, as the SUV maker celebrated its heritage and sought to strengthen engagement with its growing base of owners.
According to the official press release, the campaign encourages Jeep owners to place a rubber duck with a friendly note on another Jeep vehicle as a gesture of appreciation and camaraderie. The initiative, which began as a grassroots movement in 2020, has since gained popularity among Jeep owners worldwide.
Jeep said the brand has evolved from the original Willys introduced in 1941 into one of the world’s most recognised SUV marques, known for its off-road capability and adventure-focused positioning.
“Eighty-five years since, our SUVs continue to deliver world-class craftsmanship and premium on-road as well as off-road dynamics,” said Shailesh Hazela, CEO and Managing Director, Stellantis India.
Jeep has been present in India since 2016 and currently sells the Compass, Meridian, Wrangler and Grand Cherokee in the country.
To mark the anniversary, the company is also offering special customer benefits across vehicle sales, after-sales services and merchandise through July.
