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Hyundai slips as Tata Motors, Mahindra race ahead in calendar 2026



<p>Hyundai Creta Electric</p>
<p>“/><figcaption class= Hyundai Creta Electric

Calendar 2026 opened on a bright note for Hyundai Motor India as it reclaimed the No. 2 spot in vehicle sales. However, the subsequent three months have seen Tata Motors and Mahindra & Mahindra overtake the Korean automaker and relegate it to fourth place.

According to Vahan data, Hyundai India posted sales of 67,110 units in January, followed by 46,632 units in February, 49,933 units in March and 47,345 units in April.

In contrast, Tata Motors reported 64,797 units in January and was in third place while M&M was ahead with 65,308 units. February saw Tata overtake M&M with 57,877 units compared to the latter’s 56,016 units. These numbers were at least 10,000 units more than Hyundai’s tally in February.

The position remained unchanged in March as Tata sold 67,162 units to M&M’s 64,080 units with Hyundai not even touching 50,000 units. April saw M&M report sales of 54,897 units with Tata still ahead with 57,472 units and leading Hyundai by over 10,000 units.

Market leader, Maruti Suzuki reported sales of 218,740 units in January, falling to 156,428 units in February, making up lost ground with 1,75,160 units in March before posting sales of 158,223 units in April.

OEM Jan-26 Feb-26 Mar-26 Apr-26
Maruti Suzuki 2,18,740 1,56,428 1,75,160 1,58,223
Tata Motors 64,797 57,877 67,162 57,472
M&M 65,308 56,016 64,080 54,897
Hyundai India 67,110 46,632 49,933 47,345
Toyota Kirloskar Motor 36,495 27,939 28,991 26,779

(Source- Vahan Data)

The accompanying table includes Toyota since it is Suzuki’s global ally and the two are already upping their India game with joint product development and accessing new markets.

Indian duo on firm footing

Since the time it debuted in India with Santro way back in 1998, Hyundai has always been the closest rival to Maruti. It was during the Santro unveil at the Delhi Auto Expo that Tata showcased its Indica while M&M rolled out the Scorpio three years later.

Hyundai has, however, held the challenger’s title for nearly three decades but in recent times, the two Indian automakers have stepped up their game with a sharp product strategy accompanied by top-class designs and revving up their play in electric.

Hyundai announced an aggressive product plan including 26 new launches by 2030 during its Investors Day last year. The upcoming lineup includes both all-new nameplates and upgrades in existing models.

“While we stay mindful of the prevailing geopolitical uncertainties, Hyundai is well-prepared for a strong year, delivering aspirational, connected and innovative products, along with unmatched customer experience and pride of ownership,” said its CEO, Tarun Garg.

The newly launched Sierra is working well for Tata Motors along with the updated Punch EV. In the case of M&M, XEV 9S along with its flagships, Thar Roxx and XUV 700 have been boosting volumes.

While both automakers have benefited from a strong SUV pipeline and new interventions, sources say Hyundai has maintained healthy traction but faces pressure to regain momentum as rivals expand portfolios and ramp up capacities.

  • Published On May 4, 2026 at 07:43 AM IST

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