Piquadro celebrates collaboration with Ducati, gears up for global store openings and motor industry deals

At the new Piquadro store at 8 Corso Matteotti in Milan, Italy, Marco Palmieri, CEO of the Bologna-based Piquadro group, and Claudio Domenicali, CEO of Bologna-based motorcycle manufacturer Ducati, presented the first capsule collection jointly created by the two companies. The event was also attended by Michele Pirro, a Ducati test rider, whose presence underscored the sporting spirit of the collaboration.

The collection is designed to convey the two companies’ shared values of design and performance and comprises two roll-top backpacks in rubberised fabric, special editions of the best-selling Piquadro Corner line, and three trolley cases, two in polycarbonate and a top-of-the-range aluminium model produced in a limited, numbered edition of just 300 pieces. All items in the collection are made with innovative technical materials, refined finishes, and distinctive colours.

“I am particularly proud of this project, which brings together two iconic brands rooted in the Motor Valley, the cradle of Italy’s passion for motoring,” said Marco Palmieri, president and CEO of Piquadro. “Ducati and Piquadro represent people who live with energy, style, and dynamism. On the business front, I am exploring several motor-related deals, but the first announcement from the Piquadro group for 2026 will be the opening of a The Bridge store in Galleria Vittorio Emanuele in Milan, following a successful tender for the site,” the entrepreneur continued. “Before then, The Bridge and Piquadro will open a premium store at Milan Central Station in December. For Lancel, two openings are planned for February in France and one in Indonesia.”

Piquadro is no stranger to high-profile collaborations in the motoring world. Over the years it has partnered with names such as Lamborghini, Maserati, and the Visa Cash App RB Formula 1 team. The collaboration with Ducati is the natural evolution of this story, to the point that Claudio Domenicali, CEO of Ducati, describes it as “born from a natural sharing of values, a perfect meeting between the excellence of Italian design and the innovative spirit of the two companies. I am sure it will be highly appreciated by motorsport and travel enthusiasts. This is the second chapter of the collab between these two Emilia-Romagna companies, after the first last January, and we are very pleased about it, so the partnership will certainly continue.”

“These are unisex designs,” Domenicali added, noting that there are now “many more women interested in motorsport than there used to be. The MotoGP World Championship has certainly become not just an event to appreciate on a technical level, but also something to follow behind the scenes; the riders’ lives and their passions have become a theme.”

Domenicali then noted that Ducati is very selective about collabs “because we believe that the brand should be used with great care and attention, only for well-executed projects like this one.”