Tira debuts first own brand colour cosmetics product

Reliance Retail’s multi-brand beauty and wellness platform Tira is expanding its own brand offerings and has forayed into makeup. The business has launched the ‘Tira Lip Plumping Peptint,’ marking a “significant milestone” in its product portfolio, the business announced on November 7.

 
 Following its own brand entry into skincare, wellness, and nail care, Tira eyes India’s booming colour cosmetics market with the launch of a nine-shade lip line, the business announced in a press release. The collection has gone live on Tira’s e-commerce store as well as in its brick-and-mortar outlets across the country.
 
The Tira Peptint is designed to moisturise and plump the lips and contains ingredients including Hyaluronic Acid, Shea Butter, and Murumuru Butter. Formulated in Italy, the shades in Tira’s debut lip range are vegan, cruelty-free, paraben-free, and mineral oil-free and are accompanied with a collectable charm.

“What makes the Tira Peptint stand out is its dual benefit: a luscious tint paired with an advanced treatment formula that protects, repairs, and enhances the lips over time,” announced Tira in a press release. “The formula features collagen-boosting peptides and anti-aging properties, ensuring that lips remain hydrated without any dryness or irritability – a first for lip plumpers.”