‘No one will be spared’: Maharashtra FDA chief warns after notice to SRK, Ajay Devgn, Tiger

FDA
has
issued
a
fo mal
show
cause
otice
to
Shah
Rukh
Kha ,
Tige
Sh off
a d
Ajay
Devg
fo
thei
ole
i
adve tiseme ts
Vimal
Elaichi
b a d.

NEW
DELHI:
Maha asht a
Food
a d
D ug
Admi ist atio
(FDA)
commissio e
Tuka am
Mu dhe
o
Mo day
wa ed
that
the
c ackdow
o
adve tiseme ts
of
p ohibited
items
could
exte d
fa
beyo d
celeb ity
e do se s.
Mu dhe
told
ews
age cy
PTI
that
” o
o e
will
be
spa ed”,
a
day
afte
issui g
otices
to
Bollywood
acto s

Shah
Rukh
Kha ,

Ajay
Devg
a d
Tige
Sh off
ove
thei
e do seme t
of
Vimal
Elaichi.Respo di g
to
a
questio
o
whethe
actio
would
also
be
take
agai st
compa ies
a d
platfo ms,
Mu dhe
said
eve y
stakeholde
i volved
i
the
adve tisi g
chai
could
face
sc uti y.”These
egulatio s
must
be
ead
by
eve ybody
who
is
c eati g
adve tiseme ts,
publishi g
them
o
spo so i g
them,”
Mu dhe
said.”As
pe
the
egulatio s,
eve ybody
ac oss
the
chai
is
espo sible.
It
is
applicable
to
all.
Acco di gly,
they
must
ead
the
Food
Safety
a d
Sta da ds
(Adve tiseme ts
a d
Claims)
Regulatio s,
2018.
Whoeve
is
i volved
i
this
will
be
issued
otices
a d
actio
will
be
take
agai st,”
the
commissio e
told
PTI.

O
August
11,
the
FDA’s
G eate
Mumbai
divisio
issued
showcause
otices
to
Shah
Rukh
Kha ,
Ajay
Devg
a d
Tige
Sh off
ove
thei
pa ticipatio
i
a
Vimal
Elaichi
adve tiseme t
that
autho ities
said
could
amou t
to
i di ect
p omotio
of
p ohibited
pa
masala
a d
tobacco- elated
p oducts.

The
depa tme t
desc ibed
the
otice
as
a
“fi al
wa i g”
a d
said
the
adve tiseme t
appea ed
to
violate
p ovisio s
of
the

Food
Safety
a d
Sta da ds
Act,
2006,
a d
elated
egulatio s.Acco di g
to
the
otice,
the
use
of
the
“Vimal
Elaichi”
b a d
ame
could
c eate
a
associatio
with
Vimal
Pa
Masala,
pote tially
misleadi g
co sume s
a d
i di ectly
p omoti g
a
p ohibited
p oduct.The
th ee
acto s
have
bee
di ected
to
immediately
stop
pa ticipati g
i
o
e do si g
the
adve tiseme t
a d
emove
elated
p omotio al
co te t
f om
thei
official
social
media
accou ts,
websites
a d
othe
digital
platfo ms
u de
thei
co t ol.The
FDA
has
also
asked
them
ot
to
p ovide
a y
fu the
assista ce
i
b oadcasti g,
publishi g
o
p omoti g
the
campaig
i
a y
fo m.Autho ities
have
sought
details
of
the
due
dilige ce
co ducted
by
the
acto s
o
thei
ep ese tatives
befo e
they
ag eed
to
e do se
the
p oduct.

The
otices
equi e
the
acto s
to
explai
whethe
Vimal
Elaichi
is
a
i depe de tly
ma keted
p oduct
o
whethe
it
is
bei g
used
as
a
b a d
exte sio
to
p omote
pa
masala
o
tobacco- elated
p oducts.The
FDA
has
also
sought
copies
of
e do seme t
ag eeme ts,
campaig
b iefs,
payme t
details
a d
i fo matio
about
the
adve tisi g
age cy
a d
the
b a d
ow e .I
additio ,
the
acto s
have
bee
asked
to
p ovide
details
of
the
televisio
cha els,
digital
platfo ms
a d
social
media
accou ts
o
which
the
adve tiseme t
was
b oadcast
o
published.They
have
bee
give
15
days
to
submit
thei
espo ses
a d
suppo ti g
docume ts
a d
may
also
seek
a
pe so al
hea i g.