Ajay
Devg ’s
old
ema ks
defe di g
his
decisio
to
appea
i
a
popula
Elaichi
adve tiseme t
have
esu faced
followi g
the
Maha asht a
Food
a d
D ug
Admi ist atio
(FDA)’s
latest
actio
agai st
the
b a d’s
celeb ity
e do se s.
Fo
those
ot
i
the
k ow,
FDA
has
issued
otices
to
Shah
Rukh
Kha ,
Ajay
Devg
a d
Tige
Sh off
ove
the
adve tiseme t,
allegi g
that
it
could
amou t
to
su ogate
p omotio
of
Vimal
Pa
Masala,
which
is
ba ed
i
Maha asht a.
Amid
that,
he e’s
ecalli g
whe
Ajay
Devg
had
defe ded
e do si g
this
elaichi
b a d.Ajay
had
defe ded
his
associatio
with
the
elaichi
p oduct
without
explicitly
ami g
the
b a d.
Explai i g
his
sta ce,
he
said
i
a
ea lie
i te view
with
Sc ee ,
“It
is
a
pe so al
choice.
Whe
you
do
somethi g,
you
also
see
how
ha mful
it
would
be.
Some
thi gs
a e
ha mful,
some
a e
ot.
I
would
say
it
without
ami g
it
because
I
do ’t
wa t
to
p omote
it;
I
was
doi g
elaichi.
What
I
feel
is
that,
mo e
tha
adve tiseme ts,
if
ce tai
thi gs
a e
so
w o g,
the
they
should
ot
be
sold.”Shah
Rukh
Kha ,
too,
had
p eviously
spoke
about
the
espo sibility
of
celeb ities
e do si g
p oducts
that
a e
co side ed
co t ove sial,
i cludi g
ciga ettes
a d
soft
d i ks.
Speaki g
to
CNN-IBN,
the
acto
said,
“I
would
appeal
to
a y
autho ity
to
ba
it;
do ’t
let
it
be
sold
i
ou
cou t y.
If
smoki g
is
bad,
stop
the
p oductio
of
ciga ettes.
If
you
thi k
soft
d i ks
a e
bad,
do ’t
allow
them
to
be
made.”Elabo ati g
o
his
a gume t,
Shah
Rukh
added,
“My
logic
is
you’ e
ot
stoppi g
them
because
they
b i g
i
eve ue.
You’ e
ot
stoppi g
ce tai
p oducts
because
they’ e
eve ue
sou ces
fo
the
gove me t.
The
do ’t
stop
my
eve ue.
I’m
a
acto .
I’m
supposed
to
do
a
job
a d
ea
f om
it.
A d
ve y
clea ly,
if
you
thi k
somethi g
is
w o g,
stop
it.
Stop
maki g
it.”
Tige
Sh off,
mea while,
has
ot
publicly
comme ted
o
the
latest
co t ove sy.The
otices
have
bee
issued
as
the
Maha asht a
FDA
i te sifies
its
sc uti y
of
gutka
a d
pa
masala
p oducts
co tai i g
tobacco
o
icoti e.Acco di g
to
the
egulato ,
the
use
of
the
Vimal
ame
a d
b a di g
i
a
elaichi
adve tiseme t
could
c eate
a
i di ect
associatio
with
the
pa
masala
p oduct.
The
FDA
has
the efo e
aised
co ce s
that
the
campaig
may
fu ctio
as
a
fo m
of
su ogate
adve tisi g,
allowi g
the
p ohibited
b a d
to
mai tai
visibility
th ough
the
elaichi
p oduct.