Nothi g
fazes
New
Yo ke s,
o
at
least
that’s
what
they
thought,
u til
they
stepped
out
o to
Ma hatta
st eets
a d
e cou te ed
a
10-foot
sphe e
of
eal
huma
hai
olli g
towa ds
them!
A
gia t
10-foot
hai ball
called
Tumblehai
olled
th ough
the
st eets
of
NYC,
leavi g
pedest ia s
both
epulsed
a d
u able
to
ig o e
it.
What
was
the
gia t
hai ball?
Pic
cou tesy:
I stag am/
@u commo .c eative.studio
The
gia t
ball
was
pa t
of
a
wild
ma keti g
stu t
c eated
by
U commo
C eative
Studio
fo
hai ca e
b a d
K18,
to
talk
about
the
“167
billio
hai s
New
Yo ke s
lose
to
sheddi g”.
The
pedest ia s
who
cussed
‘Eww’
we e
ot
w o g.
That
was
g oss
a d
disgusti g,
but
acco di g
to
the
studio,
the
olli g
i stallatio
highlighted
the
stagge i g
scale
of
p ematu e
hai
agei g
a d
eve yday
sheddi g.“We
did ’t
c eate
a
gia t
Tumblehai
just
to
make
you
u comfo table.
We
wa ted
to
make
you
stop
a d
thi k
about
how
much
hai
you
leave
behi d
eve y
day—i
you
b ush,
you
showe ,
you
d ai ,
a d
eve ywhe e
i
betwee ,”
the
hai ca e
b a d
said.The
a t
i stallatio
olled
ac oss
NYC
eighbou hoods,
i cludi g
Midtow ,
West
Village,
Chi atow
a d
the
Seapo t.
Its
fi al
public
appea a ce
was
at
Ga sevoo t
Plaza,
a d
eve yo e
who
stopped
by
got
a
pe so al
scalp
a alysis
to
assess
thei
scalp
health,
ide tify
co ce s
a d
lea
how
to
add ess
them.
B eaki g
the
quiet
shame
Pic
cou tesy:
I stag am/
@u commo .c eative.studio
Hai
loss
affects
oughly
80
millio
Ame ica s,
a d
two-thi ds
of
me
expe ie ce
oticeable
thi i g
by
age
35.
U commo
c eative
di ecto s
Lau e
Coope
a d
Ca a
Joh so
wa ted
to
b eak
the
quiet
whispe
a ou d
hai
loss.
They
we e ’t
eady
to
app oach
it
‘quietly
a d
apologetically’
i
ma keti g.“We
wa ted
to
flip
the
sc ipt
a d
e cou age
a
co ve satio
about
a
topic
people
te d
to
shy
away
f om,
despite
ma y
of
us
expe ie ci g
this
at
some
poi t
i
ou
lives.
Tumblehai
takes
somethi g
that
80
millio
Ame ica s
a e
deali g
with
a d
makes
it
impossible
to
ig o e.
It’s
a
absu d
visual,
but
that’s
exactly
the
poi t,”
they
said
i
a
stateme t.The
cultu al
co ve satio
a ou d
hai
loss
is
al eady
cha gi g.
Hai
t a spla ts
have
become
mo e
o malised
a d
mo e
ope ly
discussed.
People
usi g
hai
exte sio s
a d
wigs
do
ot
shy
away
f om
talki g
about
it.
Eve
celeb ities
a d
athletes
speak
about
it
without
the
old
shame.
Howeve ,
ma keti g
fi ms
have ’t
caught
up
to
eality
yet.
Most
b a ds
still
talk
about
hai
loss
the
way
we
discuss
othe
bodily
fu ctio s:
i di ectly
a d
euphemistically.
I te et’s
eactio
Pic
cou tesy:
I stag am/
@u commo .c eative.studio
The
gia t
hai ball
olli g
th ough
NYC
ce tai ly
att acted
a
lot
of
atte tio ,
especially
o li e.
The
i te et
split
i to
factio s.
While
some
i te et
use s
we e
cu ious,
othe s
we e
visibly
auseated.
“Absolutely
o
idea
what
the
i te tio
of
this
hai ball
is,”
o e
I stag am
use
w ote.Some
use s
ecoiled
i
ho o :
“This
is
so
u hygie ic.”
Some
co fessed
that
it
made
them
queasy.
Othe s
called
it
u hygie ic
a d
questio ed
why
a yo e
would
wa t
this
as
a
adve tiseme t.
“Disgusti g,
I
do ’t
wa t
to
see
that
as
a
ad.”
A
fou th
ag eed:
“This
makes
me
wa t
to
th ow
up.”But
some
use s
we e
ge ui ely
cu ious.
“Am
I
the
o ly
o e
who
thi ks
it’s
cute
by
the
way
it
moves?”
o e
asked.
Some
viewe s
wa ted
to
u de sta d
the
mecha ics.
Was
it
a
obot?
Was
someo e
i side?
“But
wait.
Is
it
a
obot?!
Is
someo e
i side
of
it?”
The
most
telli g
eactio s
came
f om
people
who
saw
themselves
i
it.
“So
that’s
whe e
all
my
postpa tum
hai
loss
we t,”
o e
use
quipped.People
who
fou d
Tumblehai
epulsive
we e
still
talki g
about
it,
still
thi ki g
about
hai
loss,
still
eacti g
to
somethi g
that
the
i dust y
has
spe t
decades
p ese ti g
as
quietly
ma ageable.Eithe
way,
the
delibe ate,
u apologetic
campaig ,
desig ed
to
c eate
awa e ess
about
hai
loss,
was
impossible
to
ig o e.
Maybe
that’s
the
eal
wi .
It
got
people
talki g!