FSSAI
wa s
i flue ce s
of
legal
actio
ove
u ve ified
food
claims
NEW
DELHI:
F om
“boosts
immu ity”
to
” ich
i
ut ie ts”,
food
claims
e do sed
by
celeb ities
a d
social
media
i flue ce s
a e
ow
u de
the
Food
Safety
a d
Sta da ds
Autho ity
of
I dia’s
(FSSAI)
sca e .
I
a
sig ifica t
move
aimed
at
cu bi g
misleadi g
p omotio s,
the
egulato
has
wa ed
i flue ce s
a d
celeb ities
that
e do si g
u ve ified
food
claims
could
i vite
legal
actio ,
eve
as
it
c acked
dow
o
ma ufactu e s
selli g
u safe
food
p oducts.The
adviso y
comes
at
a
time
whe
food
b a ds
a e
i c easi gly
elyi g
o
digital
c eato s
a d
celeb ities
to
ma ket
health
d i ks,
p otei
suppleme ts,
s acks
a d
packaged
foods
to
millio s
of
co sume s
o li e.
FSSAI
has
asked
i flue ce s
to
ve ify
that
eve y
claim
made
by
a
b a d
is
t uthful,
scie tifically
substa tiated
a d
complia t
with
food
safety
egulatio s
befo e
le di g
thei
ame
o
c edibility.The
egulato
said
e do seme ts
a e
mo e
tha
adve tiseme ts
because
co sume s
ofte
t ust
the
people
p omoti g
them.
It
cautio ed
i flue ce s
agai st
amplifyi g
claims
such
as
“boosts
immu ity”
o
” ich
i
ut ie ts”
u less
they
a e
backed
by
evide ce
a d
pe mitted
u de
food
laws.
Misleadi g
food
adve tiseme ts
a d
e do seme ts,
it
said,
ca
att act
actio
u de
the
Food
Safety
a d
Sta da ds
Act,
2006,
a d
the
Food
Safety
a d
Sta da ds
(Adve tisi g
a d
Claims)
Regulatio s,
2018.Alo gside
the
adviso y,
FSSAI
p ohibited
the
ma ufactu e,
sale
a d
dist ibutio
of
food
p oducts
made
by
M/s
Sh ee
Shyam
Foods,
M/s
Bha at
Food
P oducts
a d
M/s
KDP
Food
I dust y
afte
gove me t
labo ato ies
fou d
thei
ghee
a d
musta d
oil
p oducts
u safe
fo
co sumptio .
Joi
co ve satio
All
Comme ts
→
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you
thoughts
i
the
comme ts
I sightful
Readi g
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espectful
·
TOI
commu ity
guideli es
The
egulato
also
pe alised
Dha wad
Mish a
Pedha
a d
Food
P ocessi g
I dust y
i
Ka ataka
afte
its
Motichoo
laddoos
we e
fou d
to
co tai
Ta t azi e
at
2,670.5
mg/kg,
mo e
tha
26
times
the
pe missible
limit
of
100
mg/kg.
Sh ee
Chemfood
Pvt
Ltd
of
Guja at
was
simila ly
pe alised
afte
samples
of
iodised
salt
we e
fou d
to
be
substa da d
a d
misb a ded.FSSAI
has
also
u ged
co sume s
to
epo t
misleadi g
food
adve tiseme ts
a d
celeb ity
e do seme ts
th ough
its
Food
Safety
Co ect
platfo m.
