Joju George claims leading actor and wife ran PR against him; alleges several Mollywood personalities use paid PR
Actor Joju George has made serious allegations against an unnamed star couple. Speaking during an Instagram Live session held in connection with the release of his latest film ‘Varavu’, the actor claimed that a leading Malayalam actor and his wife have been running a PR campaign against him. Without naming anyone, Joju alleged that the campaign was deliberately aimed at damaging his image. He also suggested that such practices are not limited to one individual or one family in the industry.According to the actor, paid publicity campaigns have become increasingly common in Malayalam cinema. However, he stopped short of identifying any of the people he was referring to.
Claims several actors are using paid PR
During the live interaction, Joju expanded on his allegations by claiming that several well-known personalities from the Malayalam film industry are using paid PR strategies. He said, “I am aware of such activities, but i won’t disclose any names or provide further details.”The actor’s comments came at a time when Varavu has been facing mixed to negative reactions following its theatrical release. The movie, directed by Shaji Kailas, is receiving criticism for its ’90s style storytelling and execution, which the majority of viewers call outdated.
Joju George speaks about negative campaign against ‘Varavu’
Apart from his allegations regarding paid PR activities, Joju also addressed what he described as a coordinated negative campaign targeting ‘Varavu’. According to him, the criticism surrounding the film is not entirely organic. He claimed that organized efforts were being made to influence public opinion against the project after its release.Directed by Shaji Kailas, ‘Varavu’ is set against the backdrop of Kerala’s high ranges. The screenplay has been written by A. K. Sajan, who previously collaborated with Shaji Kailas on ‘Chinthamani Kolacase’ and ‘Red Chillies’.’Varavu’ registers a modest opening at the box officeMeanwhile, ‘Varavu’ has recorded a modest start at the domestic box office. According to a report by Filmibeat, the film collected an estimated Rs 51 lakh gross across India on its opening day. According to figures shared by the Cine Times X page, the film sold approximately 10.31K tickets during its advance booking period. On the first day of release, another 25.58K tickets were sold, taking the overall ticket sales to around 35.89K.Apart from Joju George, ‘Varavu’ also features Saniya Iyappan, Arjun Ashokan, and Murali Gopy in pivotal roles.
