Rosie Huntington-Whiteley becomes ambassador and co-designer of ViX Paula Hermanny

Rosie Huntington-Whiteley has become ambassador and co-designer of ViX Paula Hermanny, a leading Brazilian luxury swim and resort wear company.

 
Huntington-Whiteley’s new role includes co-designing three collections with founder and creative director Paula Hermanny that feature swim and ready-to-wear pieces. The debut collection launches globally this Tuesday.
 
Anchored in the duo’s shared vision of craftsmanship, femininity, and a lifestyle shaped by travel, Huntington-Whiteley’s first collection features a minimalist palette inspired by Brazil’s organic landscape, the Latin American marque said in a release.

One of fashion’s bona fide It Girls, Huntington-Whiteley is a frequent front row presence, and bold face name thanks to her partnership with tough guy action star Jason Statham, with whom she has two children. Though they never married, they are considered one of Hollywood’s most stable couples.

 
Standout pieces in the collab’ include neutral-toned silks elevated by slits and plunging necklines that can transition seamlessly from day to night as well as statement-making swimwear adorned with gold hardware accents.
 
“Rosie has embodied the ViX spirit well before this official partnership,” said Paula Hermanny. “Her lifestyle, her femininity, and her appreciation for thoughtful design align so naturally with the brand. Collaborating with her on this capsule was incredibly intuitive.”
 
A longtime admirer of the brand, Huntington-Whiteley’s lifelong love of travel and lifestyle split between London, Los Angeles, and resort destinations around the world mirror the spirit of ViX.

 
“This collaboration feels incredibly personal as I’ve worn ViX for years,” added Huntington-Whiteley. “Paula and I share a love for beautiful fabrics, clean lines, and pieces that feel effortless yet considered. I wanted to design a collection to reflect how women really live and travel- pieces that feel effortless, sensual, and timeless, wherever you are in the world.”
 
The link-up marks the latest between Huntington-Whiteley and a fashion or luxury label, and follows on from campaigns with Bulgari, collabs with Ugg and M&S, ambassadorships with Tiffany and Nirav Modi, fashion direction with Fwrd, and even an ad duet with Statham for Falconieri.