Audi is again making a hatchback and it is the new A2 which is coming back. Audi used to make a hatchback called the A2 way back in 1999 and it had very less fuel consumption with its frugal engine plus the construction. Now the A2 badge is back with the new electric A2.
Based on the VW MEB architecture the new A2 is a going to be a crossover/hatchback and will be the entry level model in the Audi range and would be revealed later this year. It will be the most affordable Audi but also be quite premium in its pricing as well.
Positioning, Features and Market Outlook
The new A2 will be spacious inside with its electric only platform while the range or the features would be revealed later. In India we have had the Q2 as the most affordable Audi which isn’t made anymore and the A2 being a premium electric hatchback won’t come here most probably given the lack of demand for luxury hatchbacks.
Audi globally is going through a big change with a new design direction and new model lineup. In India we can expect new models this year as well as the new Q3 and more.
The A2 will for now be for European markets mostly and some global markets where the customer is looking for a premium hatchback but for luxury car money. We expect the new A2 to be priced at around Rs 30 lakh globally.
