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<div>Rising Bharat Summit: Pernod Ricard reveals how India's next alcobev boom will happen</div>
Rising Bharat Summit: Pernod Ricard reveals how India's next alcobev boom will happen
India
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Rising Bharat Summit: Pernod Ricard reveals how India’s next alcobev boom will happen

CurrentIndia.com
By CurrentIndia.com
At Rising Bharat Summit 2026, Pernod Ricard India CEO Jean Touboul explains how India’s alcobev market is entering a new growth phase driven by young legal-age consumers, premiumisation, and rising demand from Tier-2 and Tier-3 cities, as it overtakes United Spirits Limited by value amid heating competition

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