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Russia To Pre-Install Max, WhatsApp Rival, On All Phones Starting September 1

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Officials argue this integration is designed to increase convenience and security for users.

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This initiative is part of Russia’s broader strategy to strengthen its digital sovereignty (Image: Reuters)

This initiative is part of Russia’s broader strategy to strengthen its digital sovereignty (Image: Reuters)

The Russian government has announced that the locally developed messaging application Max will be pre-installed on all mobile phones and tablets sold in the country starting next month, reported Reuters. This marks the latest move by Russia to promote state-backed digital platforms and reduce reliance on Western technologies.

The announcement was made on Thursday, with officials stating that the messenger app, positioned as a domestic alternative to WhatsApp, will come pre-installed on all new devices purchased from September 1 onward. The app will be one of several included in the government’s list of mandatory software for all consumer electronic devices sold in Russia.

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According to the Kremlin, Max will be integrated with state digital services, facilitating access to government functions such as public service portals and communication with state authorities. Officials suggest that this integration is designed to increase convenience and security for users.

The developer of Max claimed that the application had been downloaded by 18 million users in just one week, despite the fact that some components of the app are still undergoing final testing and development.

This initiative is part of Russia’s broader strategy to strengthen its digital sovereignty, especially following the deterioration of relations with Western countries after the invasion of Ukraine in 2022. Russian authorities have increasingly promoted domestic alternatives to foreign-owned platforms, many of which have faced restrictions or outright bans in the country.

Critics of the move have raised concerns about user privacy and surveillance. Some believe the mandatory installation of Max could allow the Russian government to monitor private communications nationwide, reflecting a push for greater control over internet activity. However, state media has denied these claims, stating that Max requires fewer user permissions compared to apps like WhatsApp and Telegram.

Officials have justified the rollout of Max and other domestic apps as essential for national security, including the protection of minors and the fight against terrorism. In addition to Max, Russia will also require the installation of RuStore, the state-approved app marketplace, on Apple devices beginning next month. Furthermore, from January 1, all smart TVs sold in Russia will be required to include the Lime HD TV app, a Russian-language streaming platform.

On Wednesday, the Interior Ministry reported that Max is considered safer than its foreign counterparts, although it also confirmed the arrest of a suspect in the first fraud case involving the new messenger app.

News world Russia To Pre-Install Max, WhatsApp Rival, On All Phones Starting September 1
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