Fabletics launches first athlete-curated collection with Ja’Marr Chase

Fabletics has launched its first-ever collection created in partnership with a professional athlete, unveiling an exclusive men’s line with American football star Ja’Marr Chase.

The collaboration marks the brand’s debut athlete ambassadorship and signals a new phase in the evolution of Fabletics Men, which was introduced in 2020.

“In partnership with Ja’Marr, we’re ushering in a new era for Fabletics and how we disrupt men’s apparel,” said Fabletics co-founder Don Ressler. “This collaboration is about the intersection of peak performance, something that Ja’Marr embodies on and off the field, and unmistakable personal style. It’s a combination that, yet again, sets Fabletics apart from the pack – bringing bold confidence, unique innovation, and unmatched quality to the category.” 

Branded with the tagline “Chasing No One,” the two-part collection draws inspiration from Chase’s lifestyle and is designed to support the modern man. The first drop includes core styles from Fabletics Men’s best-selling “The One” franchise, a natural link to Chase’s nickname, “Uno,” alongside limited-edition graphic T-shirts and hoodies co-created with the athlete. The collection also introduces DNA, a new Fabletics silhouette derived from the arch of the brand’s “F” logo.

In addition to new designs, the collection features several of Fabletics’ established men’s styles, such as The One Jogger and Short, the Effortless Tee, the Don Cruiser Jacket and the Convertible Travel Bag. Looking ahead, the second drop will debut GridTech, a new proprietary fabric developed to deliver warmth without added weight.

“As an athlete, what I wear is not only a reflection of my personal style, but a testament to the importance of how I move on the field, in the gym, and in all aspects of my life,” said Chase. “Fabletics has allowed me to create a  collection that’s not only about looking bold 24/7, but how fashion and performance go hand-in-hand in helping build your confidence in being the best.” 

Chase joins Kevin Hart as a leading figure for Fabletics Men, which has grown into a $300 million business since its launch.