Reebok collaborates with Dove on Kintsugi inspired collection

Sportswear brand Reebok has partnered with personal care brand Dove to launch a collection and campaign titled “Reborn in My Kicks,” designed to share tales of women’s strength and promote consumer connection.

 
“At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down,” said Reebok India’s brand head Arjun Ramamoorthy in a press release. “Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”
 
The collaboration features white sneakers covered in cracked-style gold lines, inspired by Kintsugi, the ancient Japanese art of mending broken pottery with gold. This symbolises finding beauty in overcoming struggles, according to the brand.

The sneakers have debuted online and in select Reebok stores across Mumbai, Bengaluru, and Delhi. Shoppers who purchase the sneakers in-store can also take part in a Kintsugi workshop to learn more about the art form.
 
“Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit,” said Hindustan Unilever Limited’s vice president of hair care Sairam Subramanian. “Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”